Friday Fun

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It’s Friday, it’s nearly Spring and the pub is upon us. Is that enough of an excuse to share these four oldies-but-goodies? I think so…

Come a little closer skip licker  turkish airlines

Have a great weekend,

PB

*******************************************************************************Got something interesting to share from the world of outdoor? Get in touch with me directly on iamposterboy27@gmail.com …

The OMC Website is at http://www.outdoormediacentre.org.uk/

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Branded Buskers?

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At Angel tube station last week, Posterscope, Target Media and PSLive came up with a novel way of promoting the folktastic new Coen Brothers film, Inside Llewyn Davis.

Taking over the spot normally reserved for buskers, two musicians played songs from the movie’s award-winning official soundtrack (with an ad for the film placed surreptitiously behind them).

Very Islington? You bet. But very clever too.

LD-1

Have a good one,

Poster Boy

********************************************************************************Got something interesting to share from the world of outdoor? Get in touch with me directly on iamposterboy27@gmail.com …

The OMC Website is at http://www.outdoormediacentre.org.uk/

Follow OMC on twitter @OutdoorMC

Join OMC’s LinkedIn group

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Poetry in Motion

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The word “Waterloo” has a place in our national psyche. Whether it’s as a sinew-stiffening battle against the French, the multi million selling song that launched the four-headed, Aryan pop monster that was Abba, or a place to drop £4.90 on a jumbo sausage roll and a can of Lilt as you wile away the minutes waiting for the 18.55 to East Grimshed, the word conjours up notions of scale and size in the breast of any proud Englishmen.

So it was fitting – if not a little ironic – that the French outdoor media power house JCDecaux chose Waterloo as the spot for the UK’s biggest indoor advertising screen (called Motion @ Waterloo) this month, unveiling a digital monster spanning 120 square meters, with a high-definition screen the length of the entire station’s concourse.

The screen launched with something called the “Audi Dashboard” – which blends brand advertising for Audi with facts about the station. With 94 million passenger entrances and exits per year (many of them affluent home counties residents) and a dwell time of 17 minutes (leaving more than enough time for the average stressed commuter to finish that sausage roll, read a copy of the Metro, and wonder whether their life is effectively over) the screen and the station are perfect for brands aimed at ABC1s with some money in their pockets.

biggest screen

massive

It’s an impressive piece of engineering, and as you wander the concourse underneath the screen, you can’t help but think that Napoleon himself (a man for whom size did matter) would be very proud of this.

Have a good one,

Poster Boy

********************************************************************************

Got something interesting to share from the world of outdoor? Get in touch with me directly on iamposterboy27@gmail.com …

The OMC Website is at http://www.outdoormediacentre.org.uk/

Follow OMC on twitter @OutdoorMC

Join OMC’s LinkedIn group

And see what planners have to say on OMC’s YouTube channel

Friday I’m in love..

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Spotted this great little tactical ad in Euston yesterday – which looks all the more prescient given the weather we’ve been “enjoying.” Hope it clears up for the weekend…photo

Have a good one,

Poster Boy

********************************************************************************

Got something interesting to share from the world of outdoor? Get in touch with me directly on iamposterboy27@gmail.com …

The OMC Website is at http://www.outdoormediacentre.org.uk/

Follow OMC on twitter @OutdoorMC

Join OMC’s LinkedIn group

And see what planners have to say on OMC’s YouTube channel

Whoosh?

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I spotted this ad on the underground the other morning, and couldn’t help but smile. As you’ve probably heard or experienced, London is facing two weeks of intermittent tube strikes, as Bob Crow and Boris Johnson battle it out over the fate of ticket office staff at London’s stations.

The strikes, which changed millions of people’s daily commute on the tube from “unpleasant but bearable” to “impossibly long trek in the freezing rain” caused a lot of grumbling from us cossetted capital-dwellers. And the 1000 ticket staff set to lose their jobs don’t sound too pleased either.

Meanwhile, on stations, TFL are running some *slightly* self-congratulatory ads, which given the context, look a little silly this week.

photo(4)

Whoosh? Doesn’t feel like it…

Poster Boy

********************************************************************************

Got something interesting to share from the world of outdoor? Get in touch with me directly on iamposterboy27@gmail.com …

The OMC Website is at http://www.outdoormediacentre.org.uk/

Follow OMC on twitter @OutdoorMC

Join OMC’s LinkedIn group

And see what planners have to say on OMC’s YouTube channel