The Avengers Hit Old Street

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The Avengers – the comic book favourites turned silver-screen money spinners, have landed in London – and like any discerning group of ridiculously dressed twenty somethings, they’ve headed straight to Hoxton.

As part of the promotion for the new movie (word from the wise – it’s ace) JCDecaux gave an Old Street billboard to the cream of London’s graffiti artist crop, and asked the hive-mind of Twitter which Avenger they’d like to see him paint where – streaming the whole thing online. Here’s the finished article:

I'm sure that green bloke works on the door at Electricity Showrooms..

To see the poster being made, check out the video right here.

Comic book characters, Twitter interactivity, trendy graffiti artists, live streaming video, an east London location AND some cool outdoor? Somebody throw a blanket on the internet – I think it’s on fire.

Have a good week,

PB

PS Got something interesting to share from the world of outdoor? Get in touch with me directly on iamposterboy27@gmail.com

http://www.outdoormediacentre.co.uk/

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The Customer Journey

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Wednesday morning saw the world of outdoor media descend on Leicester Square’s famous Odeon Cinema, for the world premiere of the OMC’s Customer Journey research.

After fighting my way through the paparazzi, sneaking undetected down the red carpet, and dodging past the A-list slebs (Bill Wilson first among them) yours truly settled into his comfy cinema seat to hear Mike Baker explain the latest on OOH’s relationship with the consumer.

OMC chief Mike Baker successfully resists the overwhelming urge to start singing

The research asked a nationally representative sample of 1,500 people all about their sources of media and their feelings on 15 different popular product categories, before asking a further 2,100 individuals to use a smartphone to keep a two week mobile diary into their media consumption.

These respondents recorded more 13,000 separate encounters with media – and advertising – of all types, with consumption of outdoor ads trailing only television in quantity. The figures also show that OOH has a powerful input at every stage of the customer journey – from “absorbing”, through to “planning”, “obtaining” and then “sharing” as well as being strongly linked with social media and search. A comprehensive run down of all the facts and figures can be found over here – but essentially, people are seeing lots of outdoor, thinking about it and searching for the products it advertises on the internet. It’s almost like this outdoor media thing is quite effective… but enough maths for one morning. Time for a video:

Have a good week,

PB

PS Got something interesting to share from the world of outdoor? Get in touch with me directly on iamposterboy27@gmail.com …

http://www.outdoormediacentre.co.uk/

Follow OMC on twitter @OutdoorMC

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And see what planners have to say on OMC’s YouTube channel

Open All Night

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Posterboy’s Canadian cousins have been on the blower, with news of an illuminating outdoor campaign for McDonalds.

Ad agency Cossette have used a billboard to display the fast food giant’s ‘Open All Night’ strapline – but with a special reflective tape, which only becomes visible when illuminated by the headlights of hungry drivers:

It’s one of those bright ideas that’s so simple and effective, you wish you’d thought of it. But sadly for all of us, some unbearably bespectacled Canadian creative is lapping up all of the credit, money and Cannes nominations for this minor stroke of genius, while you’re stuck here reading this blog.

Doesn’t seem fair, does it?

Happy Weekend,

Poster Boy

PS Got something interesting to share from the world of outdoor? Get in touch with me directly on iamposterboy27@gmail.com …

http://www.outdoormediacentre.co.uk/

Follow OMC on twitter @OutdoorMC

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And see what planners have to say on OMC’s YouTube channel

Teasing The Dictator

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The Dictator – the new film from Borat and Ali G creator Sacha Baron Cohen – lands in cinemas this summer. Ahead of the release a teaser campaign has sprung up across London, featuring mural-style images of the fictional dictator.

I snapped this one – on a fantastic Outdoor Plus site in Clerkenwell – on my way to the office this morning:

When I'm King, there will be one of these on every street corner..

It’s a brilliant design in a perfect spot – and at first glance looks like a genuine despot’s mural. Quite an achievement, in one of London’s most civilised and effete postcodes…

Have a great Easter weekend.

PB

PS Got something interesting to share from the world of outdoor? Get in touch with me directly on iamposterboy27@gmail.com …

http://www.outdoormediacentre.co.uk/

Follow OMC on twitter @OutdoorMC

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And see what planners have to say on OMC’s YouTube channel

Made In The Dark (But Best Enjoyed Outdoor)

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With London broiling under an unseasonably hot sun, and yours truly suffering from an embarrassingly prominent bout of April sunburn (I blame the Scottish ancestry for my pasty pale skin) Magners are targeting thirsty commuters with a campaign on the capital’s underground network.

The centrepiece is an 180 degree wrap, designed to deliver maximum impact at Oxford Circus station, and underlining Magners claim to be ‘made in the dark.’

Planning on going to the Topshop spring sale? You'll want at least six of these first.

Setting aside the fact that I presumed all cider is made in the dark (or to give it its technical term, a ‘barrel’) it’s quite a cool creative concept, that’s explained in more detail in the accompanying TV spot:

The brand – working in partnership with CBS Outdoor – will have a consistent presence on the London Underground throughout the summer, using creative specially tailored to stations at Angel, Clapham Common, Camden Town and Leicester Square.

Let’s hope it’s a hot one.

PB

PS Got something interesting to share from the world of outdoor? Get in touch with me directly on iamposterboy27@gmail.com …

http://www.outdoormediacentre.co.uk/

Follow OMC on twitter @OutdoorMC

Join OMC’s LinkedIn group

And see what planners have to say on OMC’s YouTube channel