First Great Western

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Last weekend, I took a trip to Cornwall. In between feeding pasties to dinosaur-sized seabirds, shivering, and being wilfully misunderstood in cafes by angry old women with regional accents, I snapped a couple of nice bits of tactical outdoor (for train company First Great Western):

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Now as some of you will know, I’m a proud East Anglian – but these posters aren’t bad (for a bunch of Westwalas)

PB

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Live From Down Under

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Nothing makes me happier than an email from an exotic and faraway foreign land. Whether it’s a poorly worded imploration to buy some Bermudan Viagra, a promise of unclaimed winnings in the Dutch lottery, or an amusingly implausible request from a Nigerian bank manager (“you could make millions if you’d stop wasting time on that obscure blog, Mr Poster Bouy!”) nothing gladdens the heart and stiffens the sinews more than the thought of my mushrooming international fan club.

So imagine my delight when I received a missive – on outdoor advertising, no less – all the way from sunny Australia. After he got in touch via email, I asked John Reardon from the Mobile Billboard Company to write a few words on the challenges and opportunities of mobile outdoor in a country so big it makes the UK look like a postage stamp. Over to John:

“Whether you know it as “The land Down Under” or that place to “Chuck a shrimp on the Barbie”, there is no denying the sheer size, expanse and geography that is Australia.

It’s the world’s smallest continent. With close to 7.7 million square kilometres of land, many of the 23 million population whom are physically active and outdoor individuals live near, or within driving distance to the beach.

You can literally drive for days between major cities and in the same trip, change time zones not once but twice.

Simply put; there is a lot of space in Australia.

Because of this, Mobile Billboard Advertising remains as one of the most captive (and popular) methods to reach an audience always on the move.

The Outdoor Advertising Association of Australia (OMA) lists “Out of Home” advertising revenues in excess of $500 million per year in Australia and continuing to grow. Mobile Billboards make a small part of this sum, but are an increasingly popular platform as advertisers are finding consumer media habits forever changing.”

John went on to explain that Mobile Billboards were particularly useful in the Australian market because of their ability to go where other media can’t and where no other signage is available, especially in remote areas.

On top of that, they do so in the best advertising medium known to man, and often have complete exclusivity as they can be placed far from any competing ads, giving the viewer an exclusive message.

John and his team provide a nationwide service and in such a large country such as Australia, it’s quite the challenge. He explains that, for example, if he was to run an advertising campaign that would see a Mobile Billboard drive from one tip of the country to the next, (Hobart, Tasmania to Cairns, Queensland), it would be a little over 3800kms.

So to put this in perspective, that’s an equivalent of driving a Mobile Billboard vehicle from London, England to Athens, Greece. Which rather puts your 45 minute commute to work into perspective, doesn’t it?

Anyway – many thanks to John for getting in touch, and do check out his business at http://www.themobilebillboardcompany.com.au/

As ever, get in touch on iamposterboy27@gmail.com if you’ve got a story to tell about outdoor.

Have a great week,

PB

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Got something interesting to share from the world of outdoor? Get in touch with me directly on iamposterboy27@gmail.com …

The OMC Website is at http://www.outdoormediacentre.org.uk/

Follow OMC on twitter @OutdoorMC

Join OMC’s LinkedIn group

And see what planners have to say on OMC’s YouTube channel

Don’t Drink and Drive (Take The Train and Fly)

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“Richard Branson’s Virgin Empire” (copyright all journalists) has been built, in part, on striking and immediately recognisable advertising – all bold reds, knowing nods, celebrity endorsements and the odd bit of carefully engineered controversy.
In outdoor, Virgin Media spent a few bob on their tie-up with Usain Bolt, which was everywhere in 2012 (and a little bit vanilla for my blood).

This year, they’ve unveiled some really nice outdoor ads for Richard’s train set:

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Now, forgive me for desperately trying to drag this blog upmarket for a few moments, but isn’t your first thought – yes, even yours – that this ad has a hint of Soviet style Socialist Realism about it? Like, perhaps, a long lost baggage ticket from a USSR era train?

It's not just bad puns and outdoor ads on this blog. Oh no. Sometimes I like to throw in some Soviet memorabilia, just to make sure you're all still awake

It’s not just bad puns and outdoor ads on this blog. Oh no. Sometimes I like to throw in some Soviet memorabilia, just to make sure you’re all still awake

It’s the sort of simple, bright and compelling image that works best when it’s enormous and pasted to a wall…so only fitting that I saw another Virgin Trains ad in situ at Oxford Circus – in the heart of capitalist London.

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Have a great weekend, comrades.

Poster Boy

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Got something interesting to share from the world of outdoor? Get in touch with me directly on iamposterboy27@gmail.com

The OMC Website is at http://www.outdoormediacentre.org.uk/

Follow OMC on twitter @OutdoorMC

Join OMC’s LinkedIn group

And see what planners have to say on OMC’s YouTube channel

The Walking Dead

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As anyone in the know will tell you, it’s not just your HR department that’s populated by the shuffling, bloodthirsty, groaning cadavers, desperate to suck the last remaining nutrients from your brain and body – zombies are a recurring theme in popular culture as well.
A few of the more spry readers of this blog might have seen “The Walking Dead” – the popular zombie show on FOX (it’s a TV channel, grandma). I’m a bit of a fan – and loved their use of outdoor to promote the newest series of the show, in sunny Canada.

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The best bit is that the decaying hands above will count down the days until the mid-season premiere of the show starring British actor Andrew Lincoln, losing a finger each day until the show airs.

Gruesome – but a great use of the out of home space in Toronto’s Union Station..

Poster Boy

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Got something interesting to share from the world of outdoor? Get in touch with me directly on iamposterboy27@gmail.com

The OMC Website is at http://www.outdoormediacentre.org.uk/

Follow OMC on twitter @OutdoorMC

Join OMC’s LinkedIn group

And see what planners have to say on OMC’s YouTube channel