Twitter + books + outdoor = awesome

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There are few things that rival outdoor advertising for my affection – but trains, the chance to show off how much I know about overly earnest modern American literature, overly earnest modern American literature itself, and boasters’ paradise Twitter might just give it a run for its money.

So it will come as no surprise to learn I was rendered insensible by JCDecaux’s excellent outdoor innovation, @railbookclub, which brings together new releases and book reviews to bored and listless commuters.

If you want to pop round sometime for a glass of red wine, a chat about Don Delillo's White Noise, and a cuddle, please just drop me an emaikl

If you want to pop round sometime for a glass of red wine, a chat about Don Delillo’s White Noise, and a cuddle, please just drop me an email

@railbookclub invites readers to tweet their views on anything literary, and then distributes a selection of the best tweets across Decaux’s network of digital billboards. Their “Connected Commuter” research shows that that 81% of commuters read every week, and of those 38% use an e-reader.

We also know that the rail audience is highly connected and able to access social media on the move (what else will you be doing on the 17.54 to Nuneaton?) It’s a brilliantly simple idea and I can see it being a huge success..

Poster Boy

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Got something interesting to share from the world of outdoor? Get in touch with me directly on iamposterboy27@gmail.com …

The OMC Website is at http://www.outdoormediacentre.org.uk/

Follow OMC on twitter @OutdoorMC

Join OMC’s LinkedIn group

And see what planners have to say on OMC’s YouTube channel

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Art? Everywhere!

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Hello pals,

I’ve just returned to London after a quick jaunt around Europe (it’s quite nice – you should go sometime) to find that outdoor owners, media agencies and creatives have teamed up with the cream of UK creativity to cover the country in art.

Showcasing great British art across the UK, Art Everywhere is the largest exhibition of its kind in the world. From the 12–25 August 2013 some of the nation’s greatest art is on display across 22,000 poster sites and billboards up and down the country. Artists, curators, media owners and entrepreneurs joined by a love of art have fuelled this massive charitable celebration, and the general public crowd-funded over £30,000 to help make it happen.

The public chose their favourites from a longlist of great works all from UK public collections. The final ‘likes’ were counted on the 10 July to help create the Top 57 stunners to be displayed across thousands of sites.

Are you achin' for some Bacon?

Are you achin’ for some Bacon?

On the 8th August, the final exhibition was revealed with Sir Peter Blake at London’s Westfield ahead of the nationwide exhibition running from 12 – 25 August. A projected audience of 90% of the UK’s adult population, from Banff & Buchan in Scotland to Torbay in Devon, and from Lowestoft in Suffolk to Belfast in Northern Ireland, will enjoy beautiful art instead of advertising for two weeks this summer.

Now don’t get me wrong – I like outdoor ads more than any other person alive (probably) – but it’s a fantastic advert for the self confidence, reach and effectiveness of the medium to remove the corporate messages and be part of an art project of this scale.

If you’ve got some good snaps of these in situ, send them to the usual address and I’ll publish them here.

Cheers,

Poster Boy

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Got something interesting to share from the world of outdoor? Get in touch with me directly on iamposterboy27@gmail.com

The OMC Website is at http://www.outdoormediacentre.org.uk/

Follow OMC on twitter @OutdoorMC

Join OMC’s LinkedIn group

And see what planners have to say on OMC’s YouTube channel

Guess The Brand

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Ads and the tube have been synonymous with each other since Londoners started taking underground trains to work a century and a half ago. So to celebrate, CBS Outdoor has unveiled a city-wide game, challenging commuters to guess which notable 150 brands have advertised on the London Underground in the last 150 years. The winner will get free travel for a whole year.

One poster will feature snapshots of products and another will show famous straplines, with commuters guessing the brands behind the advert. Members of the public can play the game online by going to www.150brands.co.uk:

150brands London Underground game Tube CBS

The posters are being shown at 78 participating London Underground stations around the capital including London Bridge, Oxford Circus and Green Park for the next two weeks. Participants have until 25th August to submit their answers using the 150brands.co.uk site – so get cracking!

150brands London Underground game Tube CBS strapline 1

Simon Harrington, Marketing Director, CBS Outdoor UK said “This is an addictive game which taps into our love of adverts old and new and fires up our competitive spirit. I would challenge any commuter to use the rare few minutes of downtime they have waiting for their train to guess the brands…I guarantee they’ll be hooked within minutes.”

Sounds too good to miss. See you on the Underground!

Poster Boy

********************************************************************************
Got something interesting to share from the world of outdoor? Get in touch with me directly on iamposterboy27@gmail.com …

The OMC Website is at http://www.outdoormediacentre.org.uk/

Follow OMC on twitter @OutdoorMC

Join OMC’s LinkedIn group

And see what planners have to say on OMC’s YouTube channel

The Son What Won It

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I spotted this cool, tactical ad for the Sun the other week, which popped up on some JCDecaux screens just after the royal baby was born. Very droll – especially the baby Kanye!

"Holla we want prenup..."

“Holla we want prenup…”

Poster Boy

********************************************************************************

Got something interesting to share from the world of outdoor? Get in touch with me directly on iamposterboy27@gmail.com …

The OMC Website is at http://www.outdoormediacentre.org.uk/

Follow OMC on twitter @OutdoorMC

Join OMC’s LinkedIn group

And see what planners have to say on OMC’s YouTube channel