Sage Advice

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A London start-up has bagged itself a high-profile billboard on Old Street – the mecca for Britain’s ageing hipsters, fledgling coders and minted bankers – helping to take their business from t’interweb to IRL (both technical terms, you’ll understand).
Gather.ly, a London-based creative network, will have the 160 square metre blowUP media giant poster displaying their logo in the heart of Tech City for two weeks, as well securing one million online ad impressions to promote their business following their winning entry, as part of software company Sage’s prize to the creative community start-up.
What does this mean? Who can say?

What does this mean? Who can say?

After video entries and a public vote, Gather.ly also won the chance to work with OgilvyOne, as well as an illustrator from Gather.ly’s own creative network – who worked on the  final design.

it’s a sign of my age, perhaps, that I’ve understood less than 20% of the words in my own blogpost – but I’m confident in saying this: massive posters in Old Street are a good thing (and they’re even better when you win ’em).

Have a good week,

PB

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Got something interesting to share from the world of outdoor? Get in touch with me directly on iamposterboy27@gmail.com

The OMC Website is at http://www.outdoormediacentre.org.uk/

Follow OMC on twitter @OutdoorMC

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Paddy Perfect

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Paddy Power – the undisputed kings of talkable, shareable and tactical outdoor ads – have hit the headlines again today, after hanging an England fan (who won some dough by betting on Italy) in a cage. 

Those of you who know their 18th century English history (and I trust, dear reader, that includes you) will know that these metal cells were known as gibbets, and were reserved for traitors, highwaymen and rogues. Others – and I’m showing my age here – will just remember them from the Kevin Costner mid 90s mullet ‘n’ arrows fest that was Robin Hood: Prince of Thieves, where they made a grisly appearance in Hollywood’s imagined Nottingham. To remind you how great that film was, here’s a picture of Kevin Costner and a sad looking horse:

Beautiful. Oh, and here’s the ad. I’m not sure which one produces a bigger emotional response.

This impressively quick turnaround from M2M, Talon, Clear Channel’s Create and Crispin Porter and Bogusky has upped the stakes for the next couple of World Cup group games. Herewith, any England fans betting on Costa Rica can be expected to shot into space, while punters taking a gamble on Uruguay should probably be burnt at the stake. 

At the time of writing, none of the agencies listed above had offered me any money for these ideas – but there’s still time, lads (email address is below).

Have a good week,

PB

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Got something interesting to share from the world of outdoor? Get in touch with me directly on iamposterboy27@gmail.com

The OMC Website is at http://www.outdoormediacentre.org.uk/

Follow OMC on twitter @OutdoorMC

Join OMC’s LinkedIn group

And see what planners have to say on OMC’s YouTube

Take a Break

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As the UK swelters in the oppressive* heatwave that’s baking our cold little island, I’ve gone into full holiday mode. Plimsolls have been ordered; a strict beach body regime concocted from old bits of pseudo-science which I found down the back of the internet; and flights to Ibiza (I know I’m too old, but who cares) have been booked for early July. 

So, to get you (and by you, I mean me) in the summer holiday spirit, here is the best outdoor ad that involves, sunshine, beaches and public health messages on the whole internet. Thanks to sun lover Katherine Ashmore for the headsup.

Bon Voyage..

PB

* OK, it’s 22c – but grant me a smidgeon of artistic licence. And stop laughing at the back, Southern Europe.

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Got something interesting to share from the world of outdoor? Get in touch with me directly on iamposterboy27@gmail.com

The OMC Website is at http://www.outdoormediacentre.org.uk/

Follow OMC on twitter @OutdoorMC

Join OMC’s LinkedIn group

And see what planners have to say on OMC’s YouTube

Advertising Advertising (pt 3)

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If there’s one thing that warms the cockles of my heart, it’s getting on the tube in the middle of adland, and seeing a bigadvert that’s proudly advertising some advertising. Soho an echo chamber? Not a bit of it!

Adverts still ace, claims advert

 


Magnificent!

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Got something interesting to share from the world of outdoor? Get in touch with me directly on iamposterboy27@gmail.com

The OMC Website is at http://www.outdoormediacentre.org.uk/

Follow OMC on twitter @OutdoorMC

Join OMC’s LinkedIn group

And see what planners have to say on OMC’s YouTube

Sin City

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Every so often, a decision is taken by the great and the good who police adland, that seems so baffling that it’s impossible to understand why it’s been taken.

This week, we saw just one of those crazy judgement calls – from the Motion Picture Association of America – that just doesn’t seem to make any sense.

The offending ad features French actress Eva Green, holding a gun (you know, those things we use to kill each other) and posing next to a window with the slogan “I’ve been especially bad”. It’s for the sequel to a film noir that you probably didn’t take the kids to see, called Sin City.

Here is the unedited poster, which contains a woman *holding a gun*. 

And here is the same poster, which by dint of the airbrush techniques of MPAA, is now totally inoffensive and suitable for a family audience. You’ll note she’s still holding a gun..

But it’s OK, because if you look incredibly hard, you’ll be abe to tell that the censors have made her top 1% less see-through. Land of the free, eh? 

Poster Boy

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Got something interesting to share from the world of outdoor? Get in touch with me directly on iamposterboy27@gmail.com

The OMC Website is at http://www.outdoormediacentre.org.uk/

Follow OMC on twitter @OutdoorMC

Join OMC’s LinkedIn group

And see what planners have to say on OMC’s YouTube