“That looks like two haircuts on one head, mate”

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I absolutely loved this tactical piece of outdoor from o2, just down the road from my gaff in the heart of London’s media twonk-cluster, Shoreditch. 

Never has an anti-hipster ad been more appropriately placed..

Image

Happy Friday,

Poster Boy

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Got something interesting to share from the world of outdoor? Get in touch with me directly on iamposterboy27@gmail.com …

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Bye Bye Ferodo

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Sad news reaches us from Camden Town (via the Richard Osley’s excellent blog) that another of Ferodo bridges of North London are to be painted over.

For outdoor advertising enthusiasts, north Londoners or avid followers of brake pads (and I’m all three, kids) this is sad news. Last year, as Richard reports, the ad on the bridge in Camden town was replaced with some location specific advertising for, well, Camden.

This is the old one:

cambridge2

And this is the new:

cambridge

It still looks pretty great – but there was something iconic and pleasingly old-fashioned about the Ferodo bridges. I always thought they looked slightly out-of-place in London (and were all the better for it) reminding me of the sort of ads popular in continental Europe (rather than Camden).

Sad then that the last Ferodo bridge, on Caledonian Road is also being repainted (as Ferodo went bust in 2001). Here’s how it used to look:

cali

But at least local councillors have given residents the choice of what will appear in its place:

FerodoCally1-1024x811 FerodoCally2-1024x847 FerodoCally3-1024x775

Local Caledonian Road councillor Paul Convery says: “Many people have a soft spot for the old sign. The name “Ferodo” has been a landmark on the Cally Road for decades. But it’s days are clearly numbered. It is, after all, an advertisement for a brake linings company that went bust in 2001.

“Many things are turning around on the Cally these days. We have the annual Cally Festival now well established, a Saturday street market, new businesses opening up, road safety measures and a programme of environmental improvements on our high street. It makes sense to paint a new legend on the bridge that reflects the renewed sense of identity for the Cally.”

If you live in North London and have an opinion on what should go on the bridge email at callylabourcouncillors@gmail.com or send a text to 07768-117120. They will be taking a decision within the next few days.

Hat tip to Team Cally and the aforementioned Richard Osley for the pics.

Poster Boy

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Got something interesting to share from the world of outdoor? Get in touch with me directly on iamposterboy27@gmail.com …

The OMC Website is at http://www.outdoormediacentre.org.uk/

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The Great Gatsby Comes To Oxford Circus

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“There are only the pursued, the pursuing, the busy and the tired” wrote F. Scott Fitzgerald in “The Great Gatsby”. I suppose it’s relatively unlikely that he was thinking about Oxford Circus in the rush hour when he penned that line, but as any central London commuter will attest being on the tube at rush hour does often feel like an exercise in being pursued by (and pursuing) those self same busy and tired.

Fortunately, those fine folk at CBS Outdoor, Kinetic and PHD have created a *belter* of wrap for the film adaptation of the classic novel:

Fit

Fit

Poster Boy

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Got something interesting to share from the world of outdoor? Get in touch with me directly on iamposterboy27@gmail.com …

The OMC Website is at http://www.outdoormediacentre.org.uk/

Follow OMC on twitter @OutdoorMC

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Queen of the High Street

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Mary Portas – as you can almost hear the breathless TV voice-over explaining – is a woman on a mission: to transform and rejuvenate our town centres using the power of TV, some smart ideas and a killer orange haircut.

Today, Portas’s “Mary, Queen of the High Street” show visits sunny Margate, on the Kent coast – transforming “Kiss Me Quick” a reliably naff English sweet and titillation shop into a boutique seaside gift emporium.

So far, so much reality TV gold, baby – but tomorrow night’s show also features something even brighter than Mary’s fringe: namely Gratterpalm, the leading Leeds based retail agency.

For the show, Gratterpalm created a nostalgic look back into Margate in its heyday with edited 1970’s footage from South West Archive, playing across a triptych of digital screens, installed with hardware partner Mediazest.

Now, we all know digital screens do amazing things in a retail environment. But in case you need reminding, here’s Dave Hackney, head of digital signage at Gratterpalm:

“Digital signage can transform the shopping experience, creating ambience and driving shoppers to purchase. We are used to working with big high street retailers, so it was nice to have the opportunity to work with a small business that was really in need of a boost.”

Kiss me quick! (But if you touch my hair, I'll end you)

Kiss me quick! (But if you touch my hair, I’ll end you)

Couldn’t have put it better myself, Dave.

You can see the show on Channel 4, 9pm, on Tuesday 14th May.

Poster Boy

***************************************************************************

Got something interesting to share from the world of outdoor? Get in touch with me directly on iamposterboy27@gmail.com …

The OMC Website is at http://www.outdoormediacentre.org.uk/

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Buried Underground

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Spotted this nice poster for the new Pompeii exhibition at the British Museum earlier this week…buried, ironically, deep underground on London’s tube network.

Photo1

Poster Boy

***************************************************************************

Got something interesting to share from the world of outdoor? Get in touch with me directly on iamposterboy27@gmail.com …

The OMC Website is at http://www.outdoormediacentre.org.uk/

Follow OMC on twitter @OutdoorMC

Join OMC’s LinkedIn group

And see what planners have to say on OMC’s YouTube channel