It’s Got Our Name On It

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Want to know a secret? Despite my famously youthful appearance, I am getting to the age where, unhappily and definitely for the first time, I’m starting to pay attention to DIY adverts. So a clever new ad from Wickes caught my eye earlier this week, when the firm created an imitation building site on London’s busy Elephant and Castle roundabout, with a little help from their friends…*

The scene, which has been developing around the premium Primesight media location over the past two weeks, aims to grab the attention of a passing trade audience, while generating anticipation ahead of this week’s big reveal of stand-out 3D special-builds.

The special-builds, which feature a partially built roof, demonstrating insulation, and a giant radiator from Wickes’ deal range, are designed to remind skilled DIYers, and rank amateurs like me, that it’s time to pull our collective fingers out and get ready for winter.

Let’s take a look:

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Now, I’m not an expert but the billboard above looks like a loft… and the one below looks like a radiator.

This is a radiator. Any idea how to bleed one? No? Me neither mate. you'd better get a guy in

This is a radiator. Any idea how to bleed one? No? Me neither mate. You’d better get a guy in..

Pretty hot stuff, for the cold depths of November…am I right?

Have a good one,

Poster Boy

* The campaign activation was devised, planned and implemented by pioneering out-of-home (OOH) communications agency, Posterscope, with support from redefining media agency Carat, psLIVE, Hyperspace, media owner Primesight, and The Incredibly Smart Production Company. Well done chaps… trebles all round!

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Got something interesting to share from the world of outdoor? Get in touch with me directly on iamposterboy27@gmail.com …

The OMC Website is at http://www.outdoormediacentre.org.uk/

Follow OMC on twitter @OutdoorMC

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Soar Outdoor

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Our friends at Mashable have got the scoop  on an amazing set of digital billboard ads for British Airways.

The billboards will ‘interact’ with aircraft flying overhead. Developed by Ogilvy 12th Floor, they use custom built surveillance technology which tracks the aircraft and interrupts the digital display just as it passes over the site, revealing the image of a child pointing at the plane overhead accompanied by its flight number and destination it’s arriving from.

It’s all tied together by the #lookup proposition (geddit?) encouraging anyone who sees the ad to look up flights on the BA website. Check it out below – it’s really amazing:

The ads will also come ready programmed with some BA messages such as ‘Fly the new A380 to Los Angeles. ba.com/lookup’, or details such as the lowest fare available or the temperature at the destination. Simply stunning… and enough to get me searching wistfully for the next Christmas flight to Barbados…

Have a good week,

Poster Boy

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Got something interesting to share from the world of outdoor? Get in touch with me directly on iamposterboy27@gmail.com …

The OMC Website is at http://www.outdoormediacentre.org.uk/

Follow OMC on twitter @OutdoorMC

Join OMC’s LinkedIn group

And see what planners have to say on OMC’s YouTube channel

PS4

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Sony – and especially their Playstation brand – have been responsible for some iconic advertising in their time. But this week’s re-branding of the OXO tower in London (itself an iconic brand and building) has caught the imagination of the UK media…. just in time for christmas.

For those of you who aren’t familiar with OXO tower, here’s how it looks normally:

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And here’s the tower this week, modified with the symbols of the Playstation’s controller:

The-OXO-Tower-2792077

It’s another superb example of how witty or innovative outdoor can capture the imagination in a way that other channels can’t match. The scale of the building is matched only by the smartness of the idea. I love it!

Have a great weekend,

Poster Boy

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Got something interesting to share from the world of outdoor? Get in touch with me directly on iamposterboy27@gmail.com …

The OMC Website is at http://www.outdoormediacentre.org.uk/

Follow OMC on twitter @OutdoorMC

Join OMC’s LinkedIn group

And see what planners have to say on OMC’s YouTube channel

 

Armistice Day

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Kings Cross Station, 11.11.2013.

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Poster Boy

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Got something interesting to share from the world of outdoor? Get in touch with me directly on iamposterboy27@gmail.com

The OMC Website is at http://www.outdoormediacentre.org.uk/

Follow OMC on twitter @OutdoorMC

Join OMC’s LinkedIn group

And see what planners have to say on OMC’s YouTube channel

Advertising Association Head Outdoors

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The Advertising Association is THE voice of the UK ad industry, representing the agencies, media owners and brands that make up Britain’s marketing ecosystem.

And as such, they are fastidious about never favouring one agency, brand or media owner above any other. Ever. Not even once.

So modesty and good form permit me saying *anything* about the fact that the AA decided to launch its first ever advertising campaign – in support of their Advertising Pays report – with some top quality outdoor work.

Not a TV spot. Not some direct mail. And not even an experiential stand in a Putney shopping centre, manned by the irrepressible Sue Eustace. Which is a shame – because there’s something in that last idea…

Check out the work, created by TBWA, below:

Ad copy BYex-P6CAAAK1S7 BYTg1MqCMAECi-i BYTpHlNCEAANKZi

Poster Boy

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Got something interesting to share from the world of outdoor? Get in touch with me directly on iamposterboy27@gmail.com …

The OMC Website is at http://www.outdoormediacentre.org.uk/

Follow OMC on twitter @OutdoorMC

Join OMC’s LinkedIn group

And see what planners have to say on OMC’s YouTube channel