Out-dorm Media Centre

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It’s been a long, long time* since yours truly last woke up after lunch, smoked some rollies while watching Neighbours, thought glumly about the mountainous debt I’d accrued to leave East Anglia and steadily ignored all of my textbooks. That’s partly because it never happened (as I was too busy enjoying solitary breakfasts in the library, reading Hegel, and, strangely, not having a girlfriend).

Back then, in those halcyon days, outdoor ads were the last thing on my mind. But these days, students are better. They carry iPads instead of books, have swapped Oxfam for Topman and are a bit more commercially savvy than my lot ever were. In fact, they have a combined spending power of over £20bn –  and this is where Redbus Media Group come in.

Redbus is a media agency specialising in sites on 120 University campuses (campii? No, son. It’s campuses) across the UK. It’s the largest network of 6-sheets in the UK which exclusively targets learners, providing access to 2.3 million students – or 50% of all 18-24 years olds in the UK.

Chance of her kissing you while you’re wearing that jumper? 0%.

It means brands can accurately target young people at the point in their life where product loyalty is starting to form, on campuses where free Wi-fi make it very easy to Google the brand you’ve just seen on a 6-sheet. Pretty smart stuff.

Have a good weekend,

PB

* 5 years. Thanks for asking.

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Got something interesting to share from the world of outdoor? Get in touch with me directly on iamposterboy27@gmail.com …

The OMC Website is at http://www.outdoormediacentre.co.uk/

Follow OMC on twitter @OutdoorMC

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Verifone? Veri Smart

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I jumped in a cab on the way to the pub a meeting last week (I know, they’re obviously paying me too much) and was lucky enough to be able to dodge my cabbie banter duties* thanks to a fancy Verifone advertising screen, installed in the back of the Sherbet Dab.**

Being an easily impressed sort of chap (as well as one who writes a blog about advertising) I took a quick snap of the ad running for an airport transfer service, hosted on a Verifone screen.

They should call this “Cabvertising”. You can have that for free, Verifone

Verifone is an increasingly popular choice for cabbies and advertisers alike. The 15cm colour screens run ads on a 30 second or 60 second loop, is fully customisable and only runs when there are passengers in the car. With the average cab ride taking 14 minutes, it’s a good way to put your brand in front of a captive audience while they’re on the move, or just not confident enough to argue about how West Ham are getting on with a complete stranger..

Until next time,

PB

* My cabbie banter is a delight (italics are my emphasis). I usually open with football related anecdote (typically fabricated or misremembered) then move on to the traditional moan about how nothing in London is very good (even though it’s all ace, obviously), before making a wry, saucy and also patriotic comment about the Queen’s bum. The drivers love it, probably

** That’s Cockney for taxi, in case you were wondering

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Got something interesting to share from the world of outdoor? Get in touch with me directly on iamposterboy27@gmail.com …

The OMC Website is at http://www.outdoormediacentre.co.uk/

Follow OMC on twitter @OutdoorMC

Join OMC’s LinkedIn group

And see what planners have to say on OMC’s YouTube channel

Cricket Club Ads (Continued..)

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After last week’s blog on the nifty use of digital outdoor at cricket matches (which lamented that lack of ads in the changing rooms of my former Garboldisham Cricket Club) I was contacted by the gallant people at Grassroot Media.

Grassroot specialise in sports club advertising have a range of cricket and football installs up and down the country – including, no doubt, in the changing rooms of rural East Anglian sports clubs.

A male cricketing changing rooms. I can almost taste the deep heat, foot powder and Lynx Atlantis.

It’s a fantastic option for brands that want to put themselves in front of sporty individuals, often with access to mobile phones, in a room with a high dwell time.

In fact, it’s an idea so good and so simple that I can’t help but be annoyed that I didn’t think of it myself..

Have a good weekend,

PB

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Got something interesting to share from the world of outdoor? Get in touch with me directly on iamposterboy27@gmail.com …

The OMC Website is at http://www.outdoormediacentre.co.uk/

Follow OMC on twitter @OutdoorMC

Join OMC’s LinkedIn group

And see what planners have to say on OMC’s YouTube channel

Digital Outdoor? Howzat!

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Yours truly used to be a keen amateur cricketer – regularly appearing at the tail end of East Anglian village batting orders, resplendent in crisp whites, stiff pads, and an unjustifiably generous box.

In fact the only thing missing from the cricket grounds I graced in rural Norfolk (apart from a girlfriend, of course) was any innovative outdoor advertising… or any outdoor advertising at all.

So I was pleased to read that the England and Wales Cricket Board (that’s the ECB to old pros like me) have been experimenting with some innovative outdoor. I’m told that dynamic digital adverts were scrolled around the cricket field for the first time when England’s played South Africa in the first of now four one-day games.

Jaguar billboards at a cricket ground. Now, close your eyes and imagine them moving. That feeling you’re getting? Don’t fight it – It’s the magic of digital..

The ECB tried to begin the trial in Cardiff in late August but rain stopped play – as well as the electronic screens. Undeterred, the digital ads for Jaguar cars were scrolled round the ground at Southampton a few days later.

Ever conscious of the cricketing purist, the messages move – but never when the game was in play. Indeed they were designed specifically to stop when the bowler began his run-up, and only resumed once the ball was dead, to avoid distracting the players.

NB: all of the free Jaguar cars, international respect, public support, generous salary, lucrative sponsorship arrangements, English cricketing records and universal media acclaim can’t stop your hair falling out. Not that I’m jealous of Andrew Strauss.

Mark Pearce, Head of Commercial Partnerships at the ECB said: “Digital advertising boards are a great tool for our commercial partners to offer more engaging branding to fans watching in the stadium, and at home on Sky Sports HD.”

Jenny Smith, Sports Brand Partnerships Manager at Jaguar Cars, said: “As a proud partner of the ECB, we welcome this testing of digital advertising, which allows us to be more creative with our branding at cricket matches.”

Have a good week,

PB

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Got something interesting to share from the world of outdoor? Get in touch with me directly on iamposterboy27@gmail.com …

The OMC Website is at http://www.outdoormediacentre.co.uk/

Follow OMC on twitter @OutdoorMC

Join OMC’s LinkedIn group

And see what planners have to say on OMC’s YouTube channel