Morrisons Bring The Pun

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Everyone – and by everyone, I do particularly mean the readers of this blog – loves a bad pun, delivered unapologetically and with brio, in a style the befits a regional Dad desperately trying to establish enough emotional rapport with his children to distract them for at least half a minute from level 46 of Candy Crush Saga®.

So in that spirit, hats off to the latest campaign from Morrisons – truly the regional dad of the supermarket sector – who are using outdoor (tick) to explain to us unruly consumers that they’ve started delivering their food to houses in London.

With an admirable disregard for the sort of superficially-attractive-but intellectually-empty high-end, high-concept, high-art advertising belched out by the frustrated creatives littering London’s agencies, Morrisons’ marketeers have stuck closely to the Tube Names + Food Names = Good Pun formula that probably made British advertising great.

 

Westminster? West-mince-ster! Limehouse? Lime-House! Tottenham? Totten-ham!

You probably think I’m being sarcastic, but I’m not: in an age of Judy Dench narrated Ikea bed adverts, what could be more refreshing than a shameless combination of food puns and transport terminals?

The whole thing is an Angel delight.

PB

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Got something interesting to share from the world of outdoor? Get in touch with me directly on iamposterboy27@gmail.com

The OMC Website is at http://www.outdoormediacentre.org.uk/

Follow OMC on twitter @OutdoorMC

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An oldie, but a goodie…

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For anyone whose Monday felt like an uphill struggle, here’s this oldie (but goodie) via @brilliant_ads, which just goes to show that sometimes you can get away with doing half a job (as long as it’s the right half!)

Have a good week,

Poster Boy

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Got something interesting to share from the world of outdoor? Get in touch with me directly on iamposterboy27@gmail.com

The OMC Website is at http://www.outdoormediacentre.org.uk/

Follow OMC on twitter @OutdoorMC

Join OMC’s LinkedIn group

And see what planners have to say on OMC’s YouTube

Holiday Spam

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If any of you are on social media, you’ll know that at this time of year the internet is awash with irritating pictures of people having a *great* time on holiday. Particularly irritating, of course, if you are stuck in the office, in England, where it rains, with only Phil from accounts, the Commonwealth Games and a stale Pret sandwich for company. #FML, as the kids might say.

So I smiled broadly when I saw this witty campaign from Three, mocking our predilection for vain holiday snaps, and packaging up those annoying photo cliches as “holiday spam.” They’ve taken over large parts of Oxford Circus with this campaign… which is probably my favoruite of the summer so far…and is enough to make me want to book another holiday!

photo 1 photo 2 photo 3 photo 4

Happy Friday,

PB

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Got something interesting to share from the world of outdoor? Get in touch with me directly on iamposterboy27@gmail.com

The OMC Website is at http://www.outdoormediacentre.org.uk/

Follow OMC on twitter @OutdoorMC

Join OMC’s LinkedIn group

And see what planners have to say on OMC’s YouTube

Art Everywhere Is Everywhere

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Art Everywhere – the national exhibition of brilliant British artwork – goes live today, on a network of 30,000 billboards and digital screens across the UK.

Last year (as I wrote here) was good…but this year promises to be even better, with world-famous artist Antony Gormley donating a specially made piece for the exhibition (called Feeling Material) which can be seen on digital screens in Manchester and Piccadilly Circus, and also downloaded here. His work is among 25 pieces being shown all over the UK, and you can watch the man himself discussing the initiative with Art Everywhere founder, Richard Reed below.

As you will know, outdoor media owners such as Clear Channel, Exterion Media, JCDecaux, Ocean Outdoor and Outdoor Plus have donated the sites for the campaign, and it is estimated that 90 per cent of the UK population will have the opportunity to see some of the work during the run. Other partners for the UK campaign include 101, the Art Fund, Tate, Posterscope, Vizeum, Easyart and Facebook – who hosted an online vote to choose the work.

The big question I know you are all asling is what my favourite piece is? Well they’re all gorgeous, but being a Suffolk boy I could never resist a Constable. Exquisite!

Constable

Have a great week,

PB

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Got something interesting to share from the world of outdoor? Get in touch with me directly on iamposterboy27@gmail.com

The OMC Website is at http://www.outdoormediacentre.org.uk/

Follow OMC on twitter @OutdoorMC

Join OMC’s LinkedIn group

And see what planners have to say on OMC’s YouTube

Epic Fail

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If you read my last post you will know I had an eye-opening week in Ibiza at the start of July, raging against the dying of the light (or my twenties, at the very least). 

While I was out there, it’s fair to say that I picked up a spot of sunburn (what could be more English?) but I only realised how pink I must look when one wag in the office sent me this scarily prescient Ministry of Sound outdoor ad “that made me think of you.” Cheeky so and so.

Can someone pass me the aloe vera?

PB

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Got something interesting to share from the world of outdoor? Get in touch with me directly on iamposterboy27@gmail.com

The OMC Website is at http://www.outdoormediacentre.org.uk/

Follow OMC on twitter @OutdoorMC

Join OMC’s LinkedIn group

And see what planners have to say on OMC’s YouTube

Follow The Ants

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When you think of Ibiza, what images are brought to mind? Jade Jagger, in a white billowing dress, sipping cocktails by an infinity pool the size of a Premiership football pitch? Or perhaps it’s the sight of your unruly neighbours’ children – the ones who tried to set fire to your springer spaniel, and bullied your kids – marauding down the strip in Playa d’en Bossa, eyes staring in independent directions, lager and expletives dribbling from their mouths, with a tattered West Ham shirt and an ITV 3 documentary team following limply behind them?

Well I’ve just been – and can exclusively reveal that Ibiza doesn’t really conform to either of those stereotypes (it’s just much better and much worse than both) – but one thing those global nightclub brands have got down pat is their marketing. Who woulda thought it?

The one that really caught my eye was for a party at Ushuaia called “Ants”. For the uninitiated, these parties involve famous DJs, dance-floors, drinks and fun, and are a money spinner for the musicians, labels, venues and promoters alike. This means meaty marketing budgets are thrown at helping the different parties attract the young, relatively affluent crowd of holiday markers on the Islands…so it’s only natural that outdoor is part of that mix.

I saw a few nice tactics for the Ants party – starting with some nicely designed monochrome billboards in Ibiza Town:

 

All very nice – and certainly better designed than some of the other posters I saw.

But what I really liked was the viral marketing / outdoor media crossover, which encouraged clubbers to tattoo (albeit temporarily) the logo onto their bodies…which naturally got all of the other clubbers talking (and turned revellers into human billboards. Examples below:

Pretty smart stuff. Indeed, you could say that this party’s marketing team had really upped the ant-y. But you won’t, of course, because you’re better than that.

Have a good one,

PB

***************************************************************  

Got something interesting to share from the world of outdoor? Get in touch with me directly on iamposterboy27@gmail.com

The OMC Website is at http://www.outdoormediacentre.org.uk/

Follow OMC on twitter @OutdoorMC

Join OMC’s LinkedIn group

And see what planners have to say on OMC’s YouTube