This Season’s Look? Outdoor

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As anyone who’s tried to neogitate the hordes of beautiful people currently packing out every bar in our nation’s capital will know, we are currently neck-deep in London Fashion Week.

And as such, outdoor media owners all across town are bringing a bit of catwalk glamour to out-of-home consumers.

In the West End, Vogue and Ocean Outdoor are teaming up to bring London Fashion Week to the style-conscious shoppers of Westfield W12.

The magzine is using Ocean’s Eat Street digital billboard as a live canvas to reach shoppers at the iconic London mall, bringing them exclusive video of Stella McCartney’s Olympic Adidas collection.

That green jacket is only marginally less valuable than this board

When Stella’s tracksuits aren’t dominating proceedings, the screen is featuring daily highlights of impossibly thin and attractive people walking around in a range of unusual outfits, punctuated by a never ending stream of commentary on Twitter. Sounds to me like the perfect fit for a fashionista audience…

And there’s no escaping LFW – even Underground. As part of an ongoing partnership with the British Fashion Council, CBS Outdoor UK is bringing a live feed from London Fashion Week to over 60 Cross-track projection screens in tube stations across central London, with images being projected alongside highlights from the @LondonFashionWk Twitter feed.

It just goes to show what we already knew – if you want to reach the cool kids, you have to go outdoor.

Poster Boy

PS Got something interesting to share from the world of outdoor? Get in touch with me directly on iamposterboy27@gmail.com …

http://www.outdoormediacentre.co.uk/

Follow OMC on twitter @OutdoorMC

Join OMC’s LinkedIn group

And see what planners have to say on OMC’s YouTube channel

I Dove You Too, Tweetheart

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Valentine’s Day for Poster Boy is a busy affair. There are always stacks of correspondence to respond to, the customary romantic breakfast, lunch and dinner (almost never with the same person) as well as the usual marriage proposals from glamorous strangers, desperate friends and lonely colleagues alike.

But somehow I managed to fight through the massed hordes of amorous humans threatening to batter down the door of my secret London office and sneak (heavily disguised) into Victoria Station, where I knew the only lasting object of my affections would be waiting for me. Namely, some interesting out-of-home advertising.

It must be Dove (Dove, Dove)

I’d heard that the Unilever-owned beauty brand, Dove, were doing something special on the Victoria  concourse – with its daily footfall of 350,000 people. And almost as soon as I arrived I was handed one of the paper birds pictured above – encouraging me to Tweet a soppy message to my many, many loved ones.

Reluctant to choose, I instead snapped another handsome couple who were being asked to share their loving thoughts via text or Twitter onto the big screen behind them.

Nothing says 'romance' like a loitering man in a high-vis jacket

I hung around for a while, reading the messages and silently correcting the spellings – as Dove’s brand ambassadors fanned out across the station, handing out tulips and paper birds to people waiting for the 12.45 to Gatwick.

He's not a keeper, Katie - he forgot the possessive apostrophe

If you want to be part of the campaign (created by Billington Cartmell and booked by Kinetic and Mindshare on JCDecaux sites) there’s still time – it runs until 19th February. And if you manage to get the words ‘Poster Boy’ onto that Victoria screen, then I might even break my anonymity to buy you a drink…. provided, of course, that you’re extremely beautiful.

Poster Boy

PS Got something interesting to share from the world of outdoor? Get in touch with me directly on iamposterboy27@gmail.com …

http://www.outdoormediacentre.co.uk/

Follow OMC on twitter @OutdoorMC

Join OMC’s LinkedIn group

And see what planners have to say on OMC’s YouTube channel

Poster Girl

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Last week we welcomed back the Queen of Pop – for a music video debut with a difference.

Now on her twelfth studio album, Madonna (an artist not adverse to the odd publicity stunt) found an interesting way of promoting her latest smash, ‘Give Me All Your Luvin’.

The single – the first to be taken from Madge’s new album, MDNA – debuted on Clear Channel billboards across the US, France, Spain, Sweden, Norway, Singapore, Belgium and Finland on the 3rd of February, in promotional push with outdoor at its heart. The media giant expects the campaign to reach 150 million people worldwide.

And in Britain the video appeared at Piccadilly Circus, while also streaming on hundreds of Clear Channel owned radio stations across the globe. For those of you who weren’t able to get away from the office/a pressing three hour lunch to watch the premiere, the song is here:


Madonna looks as good on a billboard as she does at the Super Bowl , taking over MTV or snogging Britney on You Tube, so much so that I still can’t believe she’s 53 years old.

Incidentally, that makes her old enough to be my mother – who, thank heavens, is yet to appear in anything like this.

Poster Boy

PS Got something interesting to share from the world of outdoor? Get in touch with me directly on iamposterboy27@gmail.com …

http://www.outdoormediacentre.co.uk/

Follow OMC on twitter @OutdoorMC

Join OMC’s LinkedIn group

And see what planners have to say on OMC’s YouTube channel