Got 5 On It

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I spotted this really nice campaign for 5 Gum in East London a few days ago. As is relatively common around Shoreditch (where everyone is a member of at least one conceptual art collective, runs a digital agency and enjoys chatting up your girlfriend on Tumblr*) these ads were sprayed directly onto a wall…

I met a girl with a tongue like that in Amsterdam once. Nasty business

I met a girl with a tongue like that in Amsterdam once. Nasty business

Photo3

It usually clears up with some Bonjela though. Marvellous stuff

It usually clears up with some Bonjela though. Marvellous stuff

Oh, it's a chewing gum ad! Cracking

Oh, it’s a chewing gum ad! Cracking

Cheers,

PB

* Google** it

** You know what Google is. You’re *that old*, Bill

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Got something interesting to share from the world of outdoor? Get in touch with me directly on iamposterboy27@gmail.com …

The OMC Website is at http://www.outdoormediacentre.org.uk/

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Stella Cidre! (Just Add Sunshine)

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As our endless winter enters its fifth, frigid decade (I exaggerate, but only slightly) I was interested to see that Stella Artois (who manage to flog mind-bending cooking lager to yobs like me while also running consistently interesting advertising) are about to run a new outdoor campaign.

But it’s a canny (geddit?) campaign with a bit of a difference, using the latest gadgets to produce real-time, thermo-activated advertising based on the temperature in a specific location.

Yes, you read that correctly – thermo-activated billboards which only start to run Cidre ads when the temperature rises 2 degrees above the national average, won’t run them in locations where it’s raining and won’t even get out of bed when it’s feeling chilly. Which, frankly, is genius.

Expecting to see this ad over the summer? No? Me neither.

Expecting to see this ad over the summer? No? Me neither.

Stella has worked with those pointy heads at Posterscope and the boffins at Liveposter to build the bespoke scheduling system from which the campaign will operate. The only question which sprang to my mind was this: if the sun doesn’t come out until 2019, will Stella still have to pay for the media space?

Here’s hoping we don’t have to find out.

Have a good week,

PB

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Got something interesting to share from the world of outdoor? Get in touch with me directly on iamposterboy27@gmail.com …

The OMC Website is at http://www.outdoormediacentre.org.uk/

Follow OMC on twitter @OutdoorMC

Join OMC’s LinkedIn group

And see what planners have to say on OMC’s YouTube channel

Pig in Sheet

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Now, as some of you might know, I’m a very proud East Anglian – who, in a former life (called “childhood”) grew up surrounded by animals of all different shapes and sizes, including a Vietnamese pot-bellied pig called Mabel (RIP).

So I was delighted to see that the world’s first real live pig feed was broadcast on a large format outdoor advertising screen in London a week or so ago, to raise donations and support for the farm animal welfare charity, Compassion in World Farming.

A group of Tamworth pigs on the organic Wren Davis farm in Great Missenden, Bucks (like Norfolk, but not as good) took a starring role in the live, interactive broadcast, which invited shoppers at London’s Westfield Centre to feed the animals in return for a £1 charity donation.

Pigs, technology and outdoor advertising. This is the best thing ever.

Pigs, technology and outdoor advertising. This is the best thing ever.

The campaign, created by the marketing agency Elvis, was a winner in Ocean Art of Outdoor competition, which invited agencies and brands to push the creative boundaries in outdoor advertising,

Shoppers were invited to feed the pigs by texting a number for £1. They are then sent a unique weblink, which connects them to an online broadcast and an accelerometer to operate a machine that scatters apples for the pigs – designed and built by members of the engineering department at London South Bank University.

Once fed, a personalised message of thanks appeared on the Eat Street digital billboard, together with a phone prompt asking people to make a monthly donation to Compassion in World Farming.

As a man who loves pigs, compassionate farming practices, outdoor advertising and digital technology, let me tell you that it can sometimes be hard to reconcile one’s passions in one go. But hats off chaps – this campaign has made me as happy as a pig in….

Cheers,

PB

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Got something interesting to share from the world of outdoor? Get in touch with me directly on iamposterboy27@gmail.com …

The OMC Website is at http://www.outdoormediacentre.org.uk/

Follow OMC on twitter @OutdoorMC

Join OMC’s LinkedIn group

And see what planners have to say on OMC’s YouTube channel

The Chip Shop Awards

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Last week saw the 10th annual Chip Shop awards, celebrating the lewdest, crudest and rudest in advertising, design and creative mischief everywhere.

As you’d expect, there were a fair few ads that would work nicely on a six sheet or digital billboard (albeit in an ASA-free parallel universe). The full list is here, but below are some of my favourite nominations:

 Brand: Save the Children Company: RPM


Brand: Save the Children
Company: RPM

Hard hitting, but brilliant.

Company: Fifth Ring Brand: Smint

Company: Fifth Ring
Brand: Smint

Clever and a bit disgusting.

Company: Pixel 8 Brand: Superman

Company: Pixel 8
Brand: Superman

Coming to a lift near you..

Brand: EUROSTAR Company: Colin Walker

Brand: EUROSTAR
Company: Colin Walker

Tres droll!

Have a good week,

Poster Boy

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Got something interesting to share from the world of outdoor? Get in touch with me directly on iamposterboy27@gmail.com …

The OMC Website is at http://www.outdoormediacentre.org.uk/

Follow OMC on twitter @OutdoorMC

Join OMC’s LinkedIn group

And see what planners have to say on OMC’s YouTube channel

Volvic Video

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When Volvic water – that clear liquid in a bottle which tastes much worse than Coke, and is less fun than Jamesons – needed to generate a bit of brand buzz, they went out-of-home, to the Bluewater shopping centre in Kent.

Volvic Juiced

Encouraging the sort of people who hang around in shopping centres to “get juiced” might not sound like a great idea –  but this interactive digital billboard features a game encouraging shoppers to squash as many on-screen apples as possible. Each “splat” (their words, dear reader, not mine) wins your rapt child an on-screen bottle of “tasty apple juice”, while you tuck into the free stuff being given out by the Volvic brand ambassadors. It’s a nice tie up between outdoor and experiential, with some free stuff thrown in for good measure – so everyone’s a winner.

I should say that the game was created by Kinetic Fuel, Frank PR and those clever chaps at Grand Visual – who owe me a drink for this shameless namecheck. Mine’s a Jamesons and Coke please chaps – but you’d better stick to Volvic.

Have a great weekend,

Poster Boy

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Got something interesting to share from the world of outdoor? Get in touch with me directly on iamposterboy27@gmail.com …

The OMC Website is at http://www.outdoormediacentre.org.uk/

Follow OMC on twitter @OutdoorMC

Join OMC’s LinkedIn group

And see what planners have to say on OMC’s YouTube channel