The Power of Three

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I wrote about how impressed I am with mobile phone network 3’s approach to outdoor advertising before. It’s witty, well-designed, aware of its audience, and a significant cut above the ads for EE and o2 (which leave me cold… but perhaps it’s just my age).

Following on from the “holiday spam” campaign, comes these cheeky ads, targeting the other networks directly with the sort of the tongue-in-cheek, post-everything, millennial tone of voice that this blog tries so desperately to replicate.

3 two 3

Impressive stuff.

PB

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Got something interesting to share from the world of outdoor? Get in touch with me directly on iamposterboy27@gmail.com

The OMC Website is at http://www.outdoormediacentre.org.uk/

Follow OMC on twitter @OutdoorMC

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And see what planners have to say on OMC’s YouTube

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Every Little Helps

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I was in Hackney Wick the other day (yes, I know it’s a cliche, but at least it’s not Clapham) when I saw the train trundling past…carrying some excellent (and effective) branding for Tesco.

I managed to grab a quick snap – assuming at first that it was a parody, rather than an official piece of advertising for Tesco. How wrong I was – apparently the firm have been running this livery on the outside of their trains since 2011. Very clever!

PB

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Got something interesting to share from the world of outdoor? Get in touch with me directly on iamposterboy27@gmail.com

The OMC Website is at http://www.outdoormediacentre.org.uk/

Follow OMC on twitter @OutdoorMC

Join OMC’s LinkedIn group

And see what planners have to say on OMC’s YouTube 

Nautica But Nice

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I’ve just come back from a very pleasant week in Croatia (great food, cold beer, scary weather than flits from burning sun to apocalyptic thunder) but as ever – and much to the chagrin of Mrs Poster Boy – I had half an eye on Europe’s ads (and only half an eye on my beachside reading).

One of the things I spotted on the beaches near Rovinje were small, outdoor changing rooms – designed for you to slip in and out of your Speedos without upsetting any small children, or people not used to the milk-white buttocks of this Englishman abroad.

I liked two things about this one. The first is that it’s a great idea, and one that you sense is only made possible with the revenue raised by outdoor advertising.

The second is the placement. Think sun, sea, and expensive watches, think nautical as well as Nautica, and you simply won’t beat this for a backdrop…

Cool huh?

PB

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Got something interesting to share from the world of outdoor? Get in touch with me directly on iamposterboy27@gmail.com

The OMC Website is at http://www.outdoormediacentre.org.uk/

Follow OMC on twitter @OutdoorMC

Join OMC’s LinkedIn group

And see what planners have to say on OMC’s YouTube

 

Another Wednesday Morning, At The Petrol Station

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Garages: I love ’em. Whether it’s a jumbo-sized raisin and biscuit Yorkie for £2.20, a Ginsters steak slice that could double up as paving slab, or the endless rows of cheerfully coloured scratch-cards competing only with the cigarettes for my money and attention,  there’s a quintessential British naffness about the petrol station that I’ve always found endearing.

In all seriousness though, they are also quite good places to advertise in. Lots of them have regular customers, there’s dwell time inherent in filling up and queuing to pay, and you’ve definitely got your wallet on you when you’re there…so I was interested to see that T4 Media have teamed up with Peugot to advertise their new 108 on T4’s AdNozzles:

It’s well targeted, hyper-local and customisable. What more could a motorist want?

Have a good one,

PB

***************************************************************

Got something interesting to share from the world of outdoor? Get in touch with me directly on iamposterboy27@gmail.com

The OMC Website is at http://www.outdoormediacentre.org.uk/

Follow OMC on twitter @OutdoorMC

Join OMC’s LinkedIn group

And see what planners have to say on OMC’s YouTube

 

Supermalt

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Supermalt is a brand and a drink with a rich and proud history – especially among the West Indian and African communities in London. This autumn the brand has run a nicely produced contextual campaign to celebrate its history, brought to life by some superb black and white photography. Check it out!

PB

 

***************************************************************

Got something interesting to share from the world of outdoor? Get in touch with me directly on iamposterboy27@gmail.com

The OMC Website is at http://www.outdoormediacentre.org.uk/

Follow OMC on twitter @OutdoorMC

Join OMC’s LinkedIn group

And see what planners have to say on OMC’s YouTube