Go Compare!

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Gio Compario – that irritatingly named, irritatingly ubiquitous ‘comedy’ tenor – has been causing a bit of controversy on the goggle box, by being blown up in his latest spot.

Accompanying the TV campaign were a series of posters, which were mysteriously vandalised with (reasonably polite) graffiti.

I’m not sure my spraycan knows any words as polite as ‘away’.

The last thing this man needs is pizza. I mean seriously – his stomach is bigger than my bedroom.

The internet was abuzz with people Tweeting and Instagramming (ask your kids) pictures of the posters…until it was revealed that the campaign was a really smart hoax, by those folks at Dare and these two chaps here.

Very clever indeed – and proof (as if it were needed) that nothing beats a smart piece of outdoor if you want to get people talking.

For more on the campaign, check out the Flickr (again, ask your kids) below.

Have a great week,

PB

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Got something interesting to share from the world of outdoor? Get in touch with me directly on iamposterboy27@gmail.com …

The OMC Website is at http://www.outdoormediacentre.co.uk/

Follow OMC on twitter @OutdoorMC

Join OMC’s LinkedIn group

And see what planners have to say on OMC’s YouTube channel

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Home Advantage

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British Airways – and their agency BBH – have been producing some of my favourite ads of the last year, on TV, in print and outdoor. In June, they began a new Olympics-themed campaign called #homeadvantage – encouraging Brits to stay in London during the Olympics.

As a long suffering Ipswich fan, used to trudging up the A14 to watch the Tractor Boys demonstrate a complete lack of any “#homeadvantage” I’m sceptical about the concept… but some of the ads are great.

My favourite – perhaps predictably – is an impressive outdoor stunt picture (stop giggling) of gold medal hopeful Jessica Ennis. The ad measures 53 by 75 metres – that’s bigger than 15 tennis courts, 193 London buses or my even my East London hideout..

The best bit? It’s been painted on a field near Heathrow Airport, so those flying in to the UK – on a BA flight or otherwise – won’t be able to miss it.

PB

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Got something interesting to share from the world of outdoor? Get in touch with me directly on iamposterboy27@gmail.com …

The OMC Website is at http://www.outdoormediacentre.co.uk/

Follow OMC on twitter @OutdoorMC

Join OMC’s LinkedIn group

And see what planners have to say on OMC’s YouTube channel

Outdoor Ads And Missing People

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Today, Kate McCann – in her first official role as Ambassador of the charity Missing People – will launch the biggest digital billboard campaign in British history.

Organised by the Outdoor Media Centre and produced by Grand Visual, this campaign will see a network of billboards publicise people missing across the UK. The value of the advertising space donated by the outdoor advertising industry is estimated at over £1million, and the campaign is estimated to reach over 10 million adults during the summer months when – thanks to the Olympics – Britain will be at its busiest.

Poster Boy hears that the whole industry has worked together to make this happen. From OMC members donating over £1million in media space, to the work of digital outdoor specialist Grand Visual (who created the ‘OpenLoop’ technology which powers the ads) the campaign demonstrates that outdoor is both a force for good; and the perfect medium for a campaign of this sort.

Kate McCann, outside the Ocean Outdoor Bullring site

Bill Wilson from the OMC summed it up like this:

“Outdoor advertising is able to reach a mass audience again and again, so it’s really the perfect medium to help the authorities find some of the missing people, whose stories are so important but too often slip under the radar.

“The Outdoor Media Centre and our members feel strongly that we can make a difference to the hundreds of thousands of families who are living each day not knowing when they’ll see their loved ones again.”

And Neil Morris, Founder and Managing Director of Grand Visual, the production and creative technology company supporting the campaign commented:

“The Digital Out of Home market is now at a stage where it can really deliver on its key strengths – its ability to react in real-time with relevant copy to a broadcast audience.

“It is the perfect platform for the Missing People’s Initiative – allowing the charity to manage and deliver this impactful campaign from their desktop computer and publish it instantly to a nationwide audience.”

The media agreed – and the story was covered far and wide yesterday. Ever helpful, I’ve  managed to get my hands on some of the coverage – which is below.

Happy reading,

Poster Boy

The Sun 

This Morning 

The Telegraph 

ITV News 

Irish Independent 

Civil Society 

Marketing Week 

Media Week 

The Drum 

Yahoo News 

The Huffington Post 

Daily Record

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Got something interesting to share from the world of outdoor? Get in touch with me directly on iamposterboy27@gmail.com …

The OMC Website is at http://www.outdoormediacentre.co.uk/

Follow OMC on twitter @OutdoorMC

Join OMC’s LinkedIn group

And see what planners have to say on OMC’s YouTube channel

He Who Dares…

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With the Olympics tottering towards Britain like an enthusiastic, expensive (but probably loveable) toddler, advertising everywhere is getting in on the Games.

So over the next few weeks, I’ll be snapping the outdoor campaigns that I like (and maybe even some that I don’t) from the streets around my secret lair – just a stone’s throw away from the Olympic Park in Stratford.

First up is a couple of Cadbury’s posters in support of their ‘If GB Wins, You Win’ campaign. The premise is simple: buy a chocolate bar (never a bad thing) which will correspondent to a Cadbury’s sponsored Team GB athlete. If that athlete wins, you get a cash prize. Chocolate, cash and sporting success make this campaign the exact inverse of my childhood… so I’m sold already.

The posters themselves are decent too – with a member of the public’s face replacing the sculpted heads of our sporting heroes.

“Hands up if you prefer chocolate bars to going swimming”

If GB wins, you win. Geddit?

“Hands up if your ginger hair and glasses make finding a life partner challenging”

Sadly for all concerned, yours truly looks rather more like the second of these than the first – though I’m much more likely to be found getting stuck into a Crunchie than a canoe…

Have a good week,

PB

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Got something interesting to share from the world of outdoor? Get in touch with me directly on iamposterboy27@gmail.com …

The OMC Website is at http://www.outdoormediacentre.co.uk/

Follow OMC on twitter @OutdoorMC

Join OMC’s LinkedIn group

And see what planners have to say on OMC’s YouTube channel