Foot of Cupid Stamps on Phone Boxes

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Would you take a selfie with a plastic foot on a phone box? Yes, so would I – which is why I am a marketer’s dream (and probably also why I do this job).

There must others like me who are out there too (presumably) which is why those clever folks at MJ Media, Posterscope and JC Decaux have teamed up to stamp Monty Python’s iconic foot of cupid all over the UK.

It’s all in aid of promoting the One Down, Five To Go DVD. (It’s nearly Christmas, apparently). 

PB

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Got something interesting to share from the world of outdoor? Get in touch with me directly on iamposterboy27@gmail.com

The OMC Website is at http://www.outdoormediacentre.org.uk/

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WoW

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I can’t pretend to have ever understood the appeal World of Warcraft holds. Indeed,  as an introverted, geeky teenager who spent his teenage years locked in a bedroom poring my a guitar and the sheet music for 80s anti-capitalist punk bands (and not really talking to any girls, ever) I always viewed those contemporaries who locked themselves away in their rooms and pored over World of Warcraft with a 16 year old’s haughty disdain. 

How wrong I was. While the SoCal punk heroes of my youth are now either dead, or even worse still writing songs about skateboarding, World of Warcraft is a multi gazillion dollar industry and franchise which is actually pretty cool.

And so is some of their advertising. Earlier in November, this photo of a taxi getting totalled by a gigantic axe was doing the rounds on Twitter. I don’t understand the significance of the axe, of necessarily what a Warlord of Draenor is, but I do know a good outdoor PR stunt when I see one…

Have a good week,

PB

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Got something interesting to share from the world of outdoor? Get in touch with me directly on iamposterboy27@gmail.com

The OMC Website is at http://www.outdoormediacentre.org.uk/

Follow OMC on twitter @OutdoorMC

Join OMC’s LinkedIn group

And see what planners have to say on OMC’s YouTube

HOLIDAYS ARE COMING

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Despite what nannying Guardian columnists, vicars and your Nan might think, everybody knows that the best things about Christmas are consumerism, food and breakfast drinking. So I am *delighted* to see that the first festive harbinger of christmas hams, hats and happiness has arrived – in the form of the famous Coca-Cola Christmas lorry.
 
But the great news doesn’t stop there – because the most famous HGV in advertising history is going on an IRL tour, according to i. Between 28 November and 23 December however it will visit sites of religious and cultural significance such as Asda Milton Keynes and Back Lane Car Park, Newton. Festive!
 
To find out when it’s coming to a town near you visit the Coke website, type in your postcode and prepare to suspend your cynicism for a few hours…
 
PB
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Got something interesting to share from the world of outdoor? Get in touch with me directly on iamposterboy27@gmail.com

The OMC Website is at http://www.outdoormediacentre.org.uk/

Follow OMC on twitter @OutdoorMC

Join OMC’s LinkedIn group

And see what planners have to say on OMC’s YouTube

Upside Down

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Ikea store openings are always a bit of an event (who doesn’t like to combine Swedish meatballs with storage solutions?) but with the firm currently enjoying a bit of an advertising renaissance, creatives pulled off something really special for the opening in French town Clermont-Ferrand… by building a flat on a climbing wall.

The wall is 9 meters high by 10 metres wide and fitted with steps and grips, allowing the public to navigate the range of beds, cabinets, tables, chairs, sofas and accessories. Pretty neat, although I wouldn’t fancy sleeping in that bed…

PB

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Got something interesting to share from the world of outdoor? Get in touch with me directly on iamposterboy27@gmail.com

The OMC Website is at http://www.outdoormediacentre.org.uk/

Follow OMC on twitter @OutdoorMC

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And see what planners have to say on OMC’s YouTube

Hungary for Great Outdoor?

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I was lucky enough to visit the beautiful city of Budapest a few weeks ago. It was my first time in town – and I loved the baths, the bars…and the outdoor murals and advertising. As ever, I grabbed a few snaps of the things that caught my eye..

This mural advertises the UNHCR… 

…while this mural celebrates the famous demolition of the England football team in the 1950s. Hungarian football fans, it seems, have very long memories.

Even Tesco get a look-in, courtesy of this slightly odd Tesco Rubik’s cube. The Rubik’s cube was, incidentally, invented by a Hungarian and is clearly something they are proud of…

  

***************************************************************

Got something interesting to share from the world of outdoor? Get in touch with me directly on iamposterboy27@gmail.com

The OMC Website is at http://www.outdoormediacentre.org.uk/

Follow OMC on twitter @OutdoorMC

Join OMC’s LinkedIn group

And see what planners have to say on OMC’s YouTube