Beats by Dre – Dr Dre’s* headphone brand – have been one of the success stories of 2013. Sales have gone through the roof, celebrity endorsements have been piling in like an uncle at a free wedding bar, and their advertising has gone to the place where the young, cash-rich tastemakers can be found…. out of home.
And in the run up to Christmas, where better for your brand to dominate than Oxford Circus tube station? I took these snaps on escalator the other morning – and they blend digital screens, traditional panels and loads of colour really nicely.
Happy Christmas from Dre – and from me too!
Poster Boy
* And no, he’s not a real Dr, Bill
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