When I was growing up in the 1990s the English summertime seemed synonymous with damp BBQs, drizzly afternoons and England losing very, very badly to some hyper-aggressive Australians in the cricket. 

But fast-forward five (oh, all right, fifteen) years, and our sportsmen and women are the toast of the nation… not least our cricket team who are cruising through 2013’s Ashes series with panache.

One brand that’s looking to capitalise on the popularity of England, like, winning at cricket is Buxton – the famous natural mineral water – who have launched a dynamic digital outdoor advertising campaign.Fronted by the dreamy (and irritatingly young) England captain Alastair Cook,the billboards will see activity driven by user-generated content from cricket fans.

Working with Posterscope, Buxton are using the innovative LIVEPOSTERTM platform to collate Ashes ‘chatter’ from the Buxton Cricket @GotTheBottle Twitter account, creating real-time ad content. The campaign will be broadcast on digital outdoor screens at rail concourses in London and Manchester on match days – so you can check the score whilst you’re running for your train.

The campaign will run for two, five-day periods this summer to coincide with the second and third test matches of The Ashes 2013 series (18th – 22nd July and 1st – 5th August) and will look a little something like this:

PosterscopeBuxtons

Awesome.

Have a good week,

Poster Boy

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Got something interesting to share from the world of outdoor? Get in touch with me directly on iamposterboy27@gmail.com …

The OMC Website is at http://www.outdoormediacentre.org.uk/

Follow OMC on twitter @OutdoorMC

Join OMC’s LinkedIn group

And see what planners have to say on OMC’s YouTube channel

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Lions In The Wild

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It’s been a great few days for British sport – with Andy Murray finally proving he’s British and “our boys” triumphing over the Australians in the rugby.

Australian hopes of a victory over the Lions were rather higher a few weeks ago though, when one waggish betting company created this rather lewd piece of outdoor media, taunting us poms:

Hilarious or just a bit crude? I’m not sure…

Poster Boy

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Got something interesting to share from the world of outdoor? Get in touch with me directly on iamposterboy27@gmail.com …

The OMC Website is at http://www.outdoormediacentre.org.uk/

Follow OMC on twitter @OutdoorMC

Join OMC’s LinkedIn group

And see what planners have to say on OMC’s YouTube channel

Outdoor Ads, Seville Style

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I was lucky enough to escape to Seville for a few days recently, for a few days in the sunshine with Mrs Poster Boy. As you can imagine, she really loves the fact that I write a blog about advertising (“it’s sexy!”*) and take my camera everywhere to snap billboards (“it’s unobtrusive – I love it!”**).

Anyway, Seville is home to some of the finest ceramic tile manufacturers in Spain – and even some of the ads there are made of tiny bits of china:

Seville Car Ad

Pretty cool…but only if your brand is in it for the REALLY long-term.
Poster Boy

* My interpretation
** And again

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Got something interesting to share from the world of outdoor? Get in touch with me directly on iamposterboy27@gmail.com …

The OMC Website is at http://www.outdoormediacentre.org.uk/

Follow OMC on twitter @OutdoorMC

Join OMC’s LinkedIn group

And see what planners have to say on OMC’s YouTube channel

A Bus To The Theatre

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The red London bus is a British icon across the world, and one which has recently been given a bit of a 360 brand refresh (as an ironically bespectacled and endlessly punchable design consultant might tell you).

The much vaunted new Routemasters are starting service all over London – and I was interested to see that Dewynters has commissioned 30 Routemaster ads with CBS Outdoor to promote blockbuster theatre shows: Wicked and Charlie & The Chocolate Factory. It’s the first time an agency has “dominated” all of the new buses – taking a punt, no doubt, on the ability of the new buses to catch commuters’ attention rather more than their slightly less flash (but cheaper), Livingstone-era counterparts.

IMG_5407

According to Jason Cotterrell, Managing Director at CBS Outdoor UK,the new bus ads will soon be illuminated, and will be carried on routes which travel through central London. Sounds pretty Wicked.

Poster Boy

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Got something interesting to share from the world of outdoor? Get in touch with me directly on iamposterboy27@gmail.com …

The OMC Website is at http://www.outdoormediacentre.org.uk/

Follow OMC on twitter @OutdoorMC

Join OMC’s LinkedIn group

And see what planners have to say on OMC’s YouTube channel