Will Ocean Keep The Trafalgar Ship Afloat?

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Details of some serious OOH philanthropy sailed my way this week, with the news that Ocean Outdoor are backing a major campaign to save a piece of (nearly) priceless art from an overseas pirate private collector.

Yinka Shonibare MBE’s sculpture, "Nelson’s Ship in a Bottle ". Worth more than my East End flat, incidentally. And about the same size.

£362,500 of  must be raised by mid-April or “Nelson’s Ship in a Bottle”, which is inspired by Vice Admiral Nelson’s flagship Victory and appeared (as above) on the Fourth Plinth in Trafalgar Square in May 2009, is in danger of setting sail for foreign waters.

So far the public campaign has raised in excess of £150,000 – so Ocean Outdoor boss Tim Bleakley has pledged £362,500 worth of outdoor ad space to help secure a permanent new berth for the sculpture, hopefully in time for the Queen’s Diamond Jubilee celebrations.

Texting £5 to save this ship will make you feel better about all the bad things you're going to do at the weekend. Hopefully.

Ocean’s campaign invites supporters and the public to text SHIP to 70555 to donate £5 towards the campaign and is running across sites including the Two Towers East, Eat Street at London’s Westfield Centre and Hammersmith Broadway P10.

Poster Boy is proud to have been brought up in the gently undulating fields of Nelson’s County (that’s Norfolk, for the uninitiated) and will be texting in a fiver post haste…

PB

PS Got something interesting to share from the world of outdoor? Get in touch with me directly on iamposterboy27@gmail.com …

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Big Up The up!

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Word reached Poster Boy this week of a neat new campaign for the up! – an irritatingly punctuated but really rather lovely little streetcar, from your favourite German automobile company, Volkswagen.

Using Ocean Outdoor’s suite of digital screens – plus some natty social media work from DDB and Boxlight Media – the campaign mixes that Facebook thing your kids keep telling you about, with some deliciously imposing outdoor advertising.

The concept is simple. Log on to the Volkswagen Facebook page (it’s here), write something nice about the new up! (whilst trying to ignore that erroneous exclamation mark) and in return the nice folks at Volkswagen will flash up a compliment – to you – on an Ocean digital screen.

I logged on for a look and got this screengrab:

And yes, before you look I did remember to crop out my Facebook identity..

“Kate Elizabeth’s silly grin makes our tummy go all butterfly-ee” reads the caption. It’s the probably the first time a car company has ever given Kate a compliment – but there’s no shame in that. In Poster Boy’s experience you have to take the plaudits from wherever you can find them…

PB

PS Got something interesting to share from the world of outdoor? Get in touch with me directly on iamposterboy27@gmail.com …

http://www.outdoormediacentre.co.uk/

Follow OMC on twitter @OutdoorMC

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Outdoor Ads? They’re Alright By Us

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Credos (the think tank for advertising) unveiled an interesting piece of research last week, investigating public views on the use of sexualised imagery (think girls in bikinis and boys wearing briefs) in outdoor advertising.

As some of you will already know, the OMC and the Advertising Association have both spent the last 18 months working with the government and the ASA to figure out exactly how much bare leg it takes to corrupt a nation’s youth (if any) and asking whether advertisers, agencies and media owners need to tone down our saucier billboards.

The report sheds a little new light on what real people (hint: not politicians) actually think about this stuff. All of the data can be viewed here, but to save you the bother of all of that boring number crunching, yours truly has summarised the views of the hundreds of people Credos spoke to and boiled it down to three easily digestible sentences, for the lazy busy readers of this blog:

  • The people (over 1000) Credos spoke to just aren’t that worried or offended by the examples of outdoor advertising they were shown. And just 11% said (when prompted) that they were likely to be offended by ads they’ve seen outdoors.
  • Credos showed a range of different outdoor ads to people and asked them which ones they found offensive. The ones the majority picked were ones already banned by the ASA. Which is handy – as that’s exactly the point of having an advertising regulator.
  • Outdoor advertising came 5th – yes, 5th – in its capacity to offend, behind those bad ‘uns in TV, internet, mobile and, er, direct mail.

All of that should make encouraging reading for an industry that has perhaps (whisper it) copped rather more of the blame for our sexualised society than the evidence suggests it deserves. Time will tell if this report from Credos will start to redress a bit of that balance…

Poster Boy

PS for those of you who only read down this far in the desperate hope you might get to look at someone attractive wearing very little, here’s a reward for your persistence:

18% of people Credos spoke to found this ad offensive. Nobody knows how many just found it a bit rubbish. Either way, it had already been banned by the ASA

And for those of you who like tennis, here’s another:

Nadal, on a bus. What's not to like?

PB

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