Salient Advice

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This week’s tube strike in London has seen cyclists taking to the streets in huge numbers. In my part of town, that means scores more bikes on the lethal Mile End Road, which has seen several tragic accidents in 2014.

TFL, which has strategic oversight of London’s transport systems, has booked some outdoor advertising to try and change cyclists’ behaviour. As I toddled eastwards after work this week, I was struck by the placement (at some dangerous traffic lights which cyclists often skip through) and simplicity of the mesage.

You’ll see from the picture I was safely behind the red light…which is where I’ll be trying to stay in future after seeing this billboard.

Cheers,

PB

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Got something interesting to share from the world of outdoor? Get in touch with me directly on iamposterboy27@gmail.com …

The OMC Website is at http://www.outdoormediacentre.org.uk/

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Make Love, Not War

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Lynx, the Unilever owned deodorant brand aimed – it seems – at pungent young men all over the world, has a long tradition of inspiring provocative, creative and occasionally just questionable advertising. The brand (aimed, as it is, at a youth market) has never been afraid to throw traditional and digital outdoor into its media mix (and quite right too, we think).

So I was interested to see the new Lynx campaign which celebrates the 20th anniversary of the brand, and launches a new fragrance – called Peace – which somehow manages to smell both different, and also like every teenage locker room you’ve ever been in to.

The campaign partners with charity Peace One Day, and features some natty outdoor, sent in by a loyal reader.

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 It’s neat enough – but I wonder if the teenage targets will like the smell of it?

 

Cheers,

 

PB

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Got something interesting to share from the world of outdoor? Get in touch with me directly on iamposterboy27@gmail.com …

The OMC Website is at http://www.outdoormediacentre.org.uk/

Follow OMC on twitter @OutdoorMC

Join OMC’s LinkedIn group

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Happy Easter, From UKIP

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The UK Independence Party launched a major outdoor advertising campaign this weekend, as Britain gears up for a scintillating round of European and local elections in May.

Depending on your perspective, the party are either a fearless and crusading bunch of libertarian minded British patriots, or a ragtag collection of objectionable, small-minded, golf club bigots. Yours truly is strictly neutral on all matters political, so below is UKIP’s first major poster campaign. The ad, you’ll note, is on a board owned by French advertising giant JCDecaux. To quote UKIP’s folk hero, Richard Littlejohn, “you couldn’t make it up…”

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Happy Easter

Poster Boy

**UPDATE** The excellent Political Advertising blog has all of the posters, and some good analysis here

** UPDATE 2 ** The boss writes in with this brilliant picture, originally here, which shows the dangers of not planning your media properly…

It's just too perfect..

It’s just too perfect..

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Got something interesting to share from the world of outdoor? Get in touch with me directly on iamposterboy27@gmail.com …

The OMC Website is at http://www.outdoormediacentre.org.uk/

Follow OMC on twitter @OutdoorMC

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Run Rabbit…

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I don’t know about you, but when I think of New Zealand (and start to leaf through my trusty book of cliches on national identity) I can’t help but summon up images of glaciers, Hobbits and sheep.

One thing I don’t often picture – and maybe it’s just because the internet has killed my imagination – is a roadside billboard, made entirely from dead bunnies, advertising a rabbit-flavoured pizza.

But that’s exactly what the Hell Pizza Company has created, just in time for Easter (and to the universal opprobrium of New Zealand’s animal welfare lobby). Take a look below:

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The company claim that all of the rabbit skins are from carcasses that would’ve been thrown away otherwise (love them in life, love them in death, right?) but even with that slightly tenuous proviso in place, I can’t imagine this ever catching on in the animal-loving UK…

Have a good one,

PB

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Got something interesting to share from the world of outdoor? Get in touch with me directly on iamposterboy27@gmail.com …

The OMC Website is at http://www.outdoormediacentre.org.uk/

Follow OMC on twitter @OutdoorMC

Join OMC’s LinkedIn group

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Go to the O2

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I was out and about in Greenwich on Saturday night, for an evening of entertainment in what used to be Peter Mandelson’s Millennium Dome…and is now the O2 arena.

Nestled at the heart of the chain shops, the less than successful night clubs and the temperamental jubilee line connections is 20,000 person arena, also sponsored by the mobile phone giant o2.

One thing the arena does have is space – which makes for some pretty ads. My favourite one was this, which offers a glimpse inside the arena, through a “hole” that’s been torn in the paper:

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It looks even cooler upfront…and with the sounds of Saturday night’s live act (Gary Barlow) audible even above the sound of Britain’s biggest Nandos, I was almost fooled for a second:

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Rock on, Greenwich…

Poster Boy

*** UPDATE ***

Emma Baker-Smith wrote in with a few more details on how the hole in the wall was made. The company she works for, Cestrian, fabricated and supplied the 3D “rubble hole”. Within the rubble hole structure they included a 3D internal stage, lighting and print effect. Printed vinyl was cut to shape to portray ‘cracks’ in the wall and additional elements of the creative were formed from white vinyl lettering.

All pretty clever stuff – read the full case study on how it was made here. Thanks Emma!

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Got something interesting to share from the world of outdoor? Get in touch with me directly on iamposterboy27@gmail.com …

The OMC Website is at http://www.outdoormediacentre.org.uk/

Follow OMC on twitter @OutdoorMC

Join OMC’s LinkedIn group

And see what planners have to say on OMC’s YouTube channel