Like Clockwork

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I got caught behind this guy on the Mile End Road earlier this week and grabbed a quick snap. Despite the fact that buses are the mortal enemy of the bicycle (as anyone who has ever tried to cycle through central London will attest) I absolutely love this ad..

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Got something interesting to share from the world of outdoor? Get in touch with me directly on iamposterboy27@gmail.com

The OMC Website is at http://www.outdoormediacentre.org.uk/

Follow OMC on twitter @OutdoorMC

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Watch out for that hoooooooooooooooooooole

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I was at Westfield in Stratford this weekend – it’s what one does on a bank holiday when you are too old for a three day rave in a Hackney Wick warehouse, but too young and poor to have a front lawn that needs mowing – and as ever, London’s best mall was a cornucopia of capitalist delights.

Among the many, many ads which caught my eye was this absolute beauty, advertising the film Blackwood at the Stratford Vue Cinema. The premise is simple enough – on the floor were some instructions, directing my attention at a massive sticker about five feet away.

Those may or may not be my natty shoes…but as my identity is a closely guarded secret, I’m not going to comment on them (or their stylish red laces) any further.

As the sticker on the floor suggested, by viewing the picture five feet in front of us through a camera phone, it would magically create a 3D image. Here’s what that sticker looked like from behind (photos taken from this angle don’t appear 3D). It’s just a normal ad on the floor, right?

Not that impressive. But when you view from the correct angle, and use the magic of smartphone technology, suddenly it starts to look a lot more like a hole. Dangerous!

But the magic *really* happens when you persuade some distracted girl holding a half-eaten bag of toffee popcorn and pic ‘n’ mix to stand on the sticker and look sassy:

Good god – she’s levitating! It must be all of the cola bottles…

Hats off to the people who created this – it’s fun, shareable and really cleverly designed. All things, incidentally, which Luc Besson’s new film Lucy are not (as you might be able to tell by the facial expression of the girl in the yellow skirt, who had just sat through two hours of it…)

Have a good one,

PB

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Got something interesting to share from the world of outdoor? Get in touch with me directly on iamposterboy27@gmail.com

The OMC Website is at http://www.outdoormediacentre.org.uk/

Follow OMC on twitter @OutdoorMC

Join OMC’s LinkedIn group

And see what planners have to say on OMC’s YouTube

Welcome to…

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The Premiership has kicked off again, and with it the usual merry-go-round of legitimised adult name calling, commercially-exploited local rivalries, 12.30 kickoffs and £85 matchday tickets. For those bitter souls among us supporting teams in the Championship, English football’s top tier is an exotic, distant and much dreamed-of land, where real clubs, with real marketing budgets come out to play.

One of those, of course, is Manchester City, who taunted their Salford-based rivals at United in 2009 with a famous piece of tactical outdoor, after poaching United star Carlos Tevez.

Now, it’s not for me to say that United fans take themselves a tad seriously, but I seem to remember the fall out from this poster lasting for most of the season. So the red half of England’s greatest city will be pleased to have their own back this season, after Betfair and blowUP erected a piece of outdoor honouring new United boss Louis van Gaal.

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blowUP media’s 166 sq.m. poster site in Manchester’s Piccadilly Gardens created a social media sensation reaching 2.9m Twitter users within two hours of its appearance on Monday August 11. What’s more, it trended in sixth position on Twitter in the UK for five and a half hours – proof (as if you needed any more) that outdoor + creativity x social media = winners.
All the best,
PB

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Got something interesting to share from the world of outdoor? Get in touch with me directly on iamposterboy27@gmail.com

The OMC Website is at http://www.outdoormediacentre.org.uk/

Follow OMC on twitter @OutdoorMC

Join OMC’s LinkedIn group

And see what planners have to say on OMC’s YouTube

Ads at The Laundry

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London Fields is a corner of Hackney that’s many things to many people. In recent years, the area has become synonymous with the rise of the urban creative class – the much mocked, maligned (and envied, one suspects) group of moustachioed twenty and thirty somethings which we know as hipsters.

One big, visual metaphor for the changing of the area is the Laundry in E8 – which used to be, well, a gigantic commercial laundry, but is now a multi-story creative space, bar, restaurant and gig venue, which is partly backed by Radiohead’s Ed O’Brien. I was checking it out last week, and just across the road was a tarpaulin covered scaffolding, which had become the makeshift billboard for a nice piece of animation. It looked like it was an ad, and one that was being projected from Mentmore Studios, but I couldn’t really tell.

I managed to grab a few shots of it on my phone, but went back a few days later to see if it was there (everybody needs a hobby..) and it had disappeared.

So, internet, help me solve this riddle. Was this projection a great piece of outdoor advertising? Was it an artist’s video? Or had I just been hallucinating after too much Hackney Hopster?

Ping me an email to the usual address..

All the best,

Poster Boy

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Got something interesting to share from the world of outdoor? Get in touch with me directly on iamposterboy27@gmail.com

The OMC Website is at http://www.outdoormediacentre.org.uk/

Follow OMC on twitter @OutdoorMC

Join OMC’s LinkedIn group

And see what planners have to say on OMC’s YouTube

Outdoor Remembers

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Deep emotion and advertising aren’t always easy bedfellows, but last week – on the 100th anniversary of World War One’s beginning – hundreds of digital screens screens across the crountry were involved in the pogiant ‘Lights Out’ vigil, which saw homes up and down the country extinguish their lights, leaving only a candle burning in a window. 

Digital is a brilliant medium for national occasions such as this, allowing messages to be transmitted across the UK to millions of people (and all at very short notice). For brands who have got the creativity to be fleet of foot, it really can play a part in reflecting national moments. But on this occasion, how lovely to see the industry come together – and help promote a national moment of reflection.

PB

PS media Owners who carried the campaign include Amscreen, blowUP Media, Clear Channel, Elonex Outdoor Media, Forrest Outdoor Media, Maxx Media, MediaCo Outdoor, Ocean Outdoor, Outdoor Plus, Primesight, RedBus Media and Signature Outdoor. Hats off to all of them.

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Got something interesting to share from the world of outdoor? Get in touch with me directly on iamposterboy27@gmail.com

The OMC Website is at http://www.outdoormediacentre.org.uk/

Follow OMC on twitter @OutdoorMC

Join OMC’s LinkedIn group

And see what planners have to say on OMC’s YouTube