Abraham Lincoln: Outdoor Hunter

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What does the name Abraham Lincoln mean to you?

Soaring oratory? Inspirational leadership? A moral and political clarity found all too rarely in modern public life?

All good answers. But a new film (produced by Tim Burton and based on a book by Seth Grahame-Smith) looks to add another quality to Abe’s enviable locker: vampire hunting.

Abraham Lincoln: Vampire Hunter (and no, I’m not making this up) is a mash up movie (stop giggling) which blends actual historical characters with the sort of pale skinned, blood-fancying, sub-Twilight gothic pap that your ungrateful teenage children spend all of your money consuming.

And to celebrate its release, Abe’s ad agency have produced some mashed-up outdoor media, spraying it directly onto the bricks of EC1:

At first glance, these pieces looked like just another graffitied Shoreditch wall, in a part of the world well known for its street art. It was only on the second time of passing – after seeing a traditional ad for the poster on the underground – that I clocked there was a hidden commercial message.

Does that make them less effective than a regular billboard? Or does the fact that I’m writing about them suggest the exact opposite?

Answers on a postcard to the address below.

Have a great week,

PB

To accompany its UK release, Abe’s ad agency have indulged in a bit of mashed-up outdoor media, using some prominently placed walls in EC1 to create their own posters for the movie:

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Got something interesting to share from the world of outdoor? Get in touch with me directly on iamposterboy27@gmail.com

The OMC Website is at http://www.outdoormediacentre.co.uk/

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We’ll Always Have Paris

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Yours truly is heading north for the weekend – to swap the dreary grey London skies for the balmy tropics of the Scottish highlands, where it definitely isn’t forecast to rain heavily for the next decade.

Part of me wishes I was going from Kings Cross to Paris, and not Berwick – not just for the better food, weather, wine and song – but because Eurostar unveiled a new outdoor campaign in the French capital this week, poking fun at the English, our sporting prowess and the forthcoming Olympics:

Andy ‘Arrows’ Harris (champion dartsman at the Dog and Duck) had never been a fan of underpants

Of course the fact that I can laugh along with the French at these ads is made much easier by the fact that their team of skillful, athletic Gallic football superstars couldn’t overturn England’s reserves this week.

I think I’ve been to this pub. Cosy place, with a very friendly clientele. It’s just near Vauxhall, if you’re interested

Happy Friday – or as they say in France, bon Vendredi!

PB

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Got something interesting to share from the world of outdoor? Get in touch with me directly on iamposterboy27@gmail.com

The OMC Website is at  http://www.outdoormediacentre.co.uk/

Follow OMC on twitter @OutdoorMC

Join OMC’s LinkedIn group

And see what planners have to say on OMC’s YouTube channel

Outdoor: The Queen of Ad Mediums

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Last week’s Diamond Jubilee was probably 2012’s biggest global party – seeing men, women, children and Cliff Richard pack London’s streets for a Royalist Romp of epic proportion.

And with all of those millions packing roads, buses, tubes and riverbanks, outdoor ads were on hand to point people in the right direction, get people in the party spirit and even flog a few fajitas.

On the tube, some trains were wrapped in a special Jubilee design:


A nice touch, which was also repeated on the front of some of London’s Boris (or are they Barclay’s?) bikes.

Elsewhere on the underground network, TFL used outdoor to try and herd the millions of excited (read: slow walking, lost, loud and annoying) tourists through the subterranean tunnels of London (hat-tip to Annie Mole)

Subtext of ad: we know you’re excited to be in London, but please don’t stand in the middle of the platform asking strangers “how long does it take on the purple line to Oxford Court Square?” Instead, read the TFL website before leaving your house, and then completely ignore everyone, no matter what happens – just like a real Londoner.

And there was even a bit of FMCG brand activity to liven up proceedings. The Poster Boy award for most tenuous link between a foodstuff and the Diamond Jubilee is hereby presented to Old El Paso, for this piece of shameless opportunism:

Fajitas: The Queen’s 11th favourite Mexican supermarket budget meal. Now available at Harrods.

But the best piece of outdoor media from last weekend’s Jubilee wasn’t on a billboard, bus stop or Boris Bike – in fact, it wasn’t even paid for – but it dominated London’s South Bank and could be seen from miles around:


What a great site. Any chance we could get an Old El Paso ad on there?

Poster Boy

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Got something interesting to share from the world of outdoor? Get in touch with me directly on iamposterboy27@gmail.com

The OMC Website is at  http://www.outdoormediacentre.co.uk/

Follow OMC on twitter @OutdoorMC

Join OMC’s LinkedIn group

And see what planners have to say on OMC’s YouTube channel