Love It Or Hate It

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You either love it Marmite or you hate it, if the ad men are to be believed. They shouldn’t be, of course (my Marmite ennui stands as testament to that) but this autumn the makers of the nation’s favourite spreadable yeast extract are asking people to ‘Like’ their brand page on Facebook.

Why? Well Marmite are sponsoring this year’s Oxford Street Christmas lights, turned on (depressingly early) in the first week of November by alien abductee, Take That dancer and irritatingly wadded solo artist Robbie Williams. At the centrepiece of this slightly tawdry but inexplicably popular spectacle (that’s the lights, not Robbie) is a big Marmite Gold logo. And for one lucky Facebook fan, there’s the chance to win loads of jars of it, help switch the lights on and see Robbie Williams in his ageing flesh.

Marmite: it’s OK to feel ennui

And as soon as the lights go on? Jars of illuminated Marmite, on Britain’s busiest and most iconic shopping street, for the duration of 2012’s most intense period of retail activity.

If that’s not the cheekiest piece of outdoor advertising I’ve seen all Christmas Winter Autumn, then I don’t know what is.

** UPDATE **

The lights are on:

Happy Halloween (!)

PB

PS I’ll grab a snap and upload it as soon as they’re turned on… I’ll be waiting in the front row for Robbie until then..

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Got something interesting to share from the world of outdoor? Get in touch with me directly on iamposterboy27@gmail.com …

The OMC Website is at http://www.outdoormediacentre.org.uk/

Follow OMC on twitter @OutdoorMC

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High Five For Chips

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As anyone who’s ever waited patiently behind me at a buffet will attest, there are few things in life I like more than chips… so I was especially delighted to see McCain’s use outdoor for a big autumn push on everyone’s favourite form of potato.

At the heart of their marketing strategy is an innovative national outdoor campaign, featuring 21 separate executions, which launched on 1st October. The ads are tailored by location – so consumers passing near Dudley Zoo will be asked to ‘Roar, if you’re having chips tonight’, while other ads encourage office workers to ‘leave at 5 if you’re having chips tonight’.

Whether anyone is actually impressionable enough to roar at a billboard selling chips is anyone’s guess…but in Dudley it’s probably best not to rule anything out.

Meanwhile, specially created bus shelters, appearing in London, York, Glasgow, Manchester and Nottingham, will also invite consumers to ‘high-five’ a giant hand in return for a money-off coupon for McCain Home Chips.

Punch stuff for chips, kids!

The specials were planned and booked with JCDecaux by PHD and Posterscope with creative by BMB.

If anyone knows the exact location of one of these chip-voucher dispensing bus shelters, then you know where to get me, right?

Have a great weekend,

PB

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Got something interesting to share from the world of outdoor? Get in touch with me directly on iamposterboy27@gmail.com …

The OMC Website is at http://www.outdoormediacentre.org.uk/

Follow OMC on twitter @OutdoorMC

Join OMC’s LinkedIn group

And see what planners have to say on OMC’s YouTube channel

 

Billboard Bond

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He is an international man of mystery, who has escaped from countless life-threatening situations, prefers his martinis shaken not stirred and is one of Britain’s most iconic exports. Women want him, and men want to be him. He looks great in a tuxedo, has a licence to kill and I’m pretty sure that’s a pistol in his pocket.

But that’s enough about Bill Wilson – because it’s actually James Bond (returning to our cinemas at the end of October in new movie Skyfall) who has been causing this week’s biggest stir in outdoor .

First, there was a new version of the ongoing GREAT campaign, which saw Britain’s most famous cinematic export gracing outdoor sites across the globe:

Not content with a classy rework of the most successful government marketing campaign in recent history, Bond also popped up on Ocean Outdoor’s IMAX 17282m banner in London.

Massive film, massive ad.

It’s an advertising space almost as massive as the franchise it’s promoting, and looks fantastic from a distance and even better when you’re close up… which is exactly what Daniel Craig has always said about me.

PB

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Got something interesting to share from the world of outdoor? Get in touch with me directly on iamposterboy27@gmail.com …

The OMC Website is at http://www.outdoormediacentre.org.uk/

Follow OMC on twitter @OutdoorMC

Join OMC’s LinkedIn group

And see what planners have to say on OMC’s YouTube channel

Power To The Music

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Q. If you’re a technology company more readily associated with computer speakers than cutting edge headphones, how do you reach a young, urban, mobile audience, obsessed with music, but sceptical about marketing?

A. Using outdoor media, sprayed with scale directly onto the walls of East London.

Simple eh?

Happy Friday,

PB

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Got something interesting to share from the world of outdoor? Get in touch with me directly on iamposterboy27@gmail.com …

The OMC Website is at http://www.outdoormediacentre.org.uk/

Follow OMC on twitter @OutdoorMC

Join OMC’s LinkedIn group

And see what planners have to say on OMC’s YouTube channel