By Ivan Clark, OMC‘s Man on the Move
Genuinely helping homeless people get off the streets couldn’t fail to make even the most hard-nosed person put their hands in their pockets. Well now they can pull-out their mobile rather than loose change and text a donation. Clear Channel is donating space on their LED billboards to help raise money for homeless charity, Thames Reach. Although this is not necessarily bleeding-edge technology, it’s people-friendly. If you cough-up £2 you get a new track to download by Imogen Heap. I have never heard of her but this certainly beats being “chugged” on Tottenham Court Road.
Thames Reach campaign
See official story here
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