Bye Bye Ferodo


Sad news reaches us from Camden Town (via the Richard Osley’s excellent blog) that another of Ferodo bridges of North London are to be painted over.

For outdoor advertising enthusiasts, north Londoners or avid followers of brake pads (and I’m all three, kids) this is sad news. Last year, as Richard reports, the ad on the bridge in Camden town was replaced with some location specific advertising for, well, Camden.

This is the old one:


And this is the new:


It still looks pretty great – but there was something iconic and pleasingly old-fashioned about the Ferodo bridges. I always thought they looked slightly out-of-place in London (and were all the better for it) reminding me of the sort of ads popular in continental Europe (rather than Camden).

Sad then that the last Ferodo bridge, on Caledonian Road is also being repainted (as Ferodo went bust in 2001). Here’s how it used to look:


But at least local councillors have given residents the choice of what will appear in its place:

FerodoCally1-1024x811 FerodoCally2-1024x847 FerodoCally3-1024x775

Local Caledonian Road councillor Paul Convery says: “Many people have a soft spot for the old sign. The name “Ferodo” has been a landmark on the Cally Road for decades. But it’s days are clearly numbered. It is, after all, an advertisement for a brake linings company that went bust in 2001.

“Many things are turning around on the Cally these days. We have the annual Cally Festival now well established, a Saturday street market, new businesses opening up, road safety measures and a programme of environmental improvements on our high street. It makes sense to paint a new legend on the bridge that reflects the renewed sense of identity for the Cally.”

If you live in North London and have an opinion on what should go on the bridge email at or send a text to 07768-117120. They will be taking a decision within the next few days.

Hat tip to Team Cally and the aforementioned Richard Osley for the pics.

Poster Boy


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Deaf Metal


Camden Town, North London. The very thought of my old stomping ground conjures up a veritable buffet of exciting mental images.

Plastic plates of noodles, laced with enough MSG to stun a dinosaur. Badly dressed French exchange students, smoking droopy fags in the rain. Angry bouncers. Poorly planned (but revealingly-attired) hen parties. Pete Doherty’s last remaining fans. And sticky floored, badly lit and unpleasantly moist underground venues, full of ageing Metallica completists in gigantic denim shorts.*

Its fame as a gig-goer’s mecca is well deserved – and that reputation is burnished every year, when the Camden Crawl sees hundreds of bands and thousands of music fans descend on NW1’s venues for a weekend of rock and roll excess.

It’s the perfect place to reach  beer-swilling, music-loving teens and twenty-somethings, which is why Action on Hearing Loss (formerly RNID) picked it for their first major advertising campaign since last year – targeting a young demographic of live music obsessives.

As well as spots in cinemas and ads on phone boxes and beer mats in the borough, Action on Hearing Loss (and their creative agency Hat-Trick) unveiled a brilliant 3d billboard to hammer (or screw) home the message that loud (and live) music can ruin your hearing.

Subtle it ain’t…but in conjunction with the charity distributing 6,000 pairs of free ear plugs, I’m willing to bet it was pretty effective.


*I love it, obviously.

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