Got 5 On It

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I spotted this really nice campaign for 5 Gum in East London a few days ago. As is relatively common around Shoreditch (where everyone is a member of at least one conceptual art collective, runs a digital agency and enjoys chatting up your girlfriend on Tumblr*) these ads were sprayed directly onto a wall…

I met a girl with a tongue like that in Amsterdam once. Nasty business

I met a girl with a tongue like that in Amsterdam once. Nasty business

Photo3

It usually clears up with some Bonjela though. Marvellous stuff

It usually clears up with some Bonjela though. Marvellous stuff

Oh, it's a chewing gum ad! Cracking

Oh, it’s a chewing gum ad! Cracking

Cheers,

PB

* Google** it

** You know what Google is. You’re *that old*, Bill

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Got something interesting to share from the world of outdoor? Get in touch with me directly on iamposterboy27@gmail.com …

The OMC Website is at http://www.outdoormediacentre.org.uk/

Follow OMC on twitter @OutdoorMC

Join OMC’s LinkedIn group

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Art and Outdoor

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The Barbican is one of London’s cultural gems, smashing together world-class art, theatre, music, dance and film in one gigantic concrete megadome.

To promote their “Dancing around Duchamp Season” – celebrating the legacy of French surrealist, Dadaist and all round avant-garde superhero Marcel Duchamp – the Barbican is employing every half decent artist’s ad medium of choice: outdoor.

A series of teaser posters were placed in “creative hotspots*” around London(Hackney/Shoreditch/New Cross/Peckham/Camberwell) last week, featuring iconic artwork and oblique quotations which will only be unveiled to be a Barbican campaign when the ‘reveal’ posters are placed over the top at the end of January. Zing!

A wider outdoor campaign will launch on 28 Jan with the ‘reveal’ posters going up in high footfall tube and rail spots across London. Sounds pretty highbrow, right?

Are urinals art? Yes they are, thickies

Are urinals art? Yes they are, thickies

Well it is….apart, maybe, from the urinal.

Have a good weekend,

PB

PS For more on our Marcel, click here

* Or as I call them, “Berk Clusters”

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Got something interesting to share from the world of outdoor? Get in touch with me directly on iamposterboy27@gmail.com

The OMC Website is at http://www.outdoormediacentre.org.uk/

Follow OMC on twitter @OutdoorMC

Join OMC’s LinkedIn group

And see what planners have to say on OMC’s YouTube channel

Art & Outdoor

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The avid readers of this blog – both of you – will know that yours truly doesn’t delve too regularly into the world of anti-capitalist guerilla art.

And while many would count the lack of discussion of the melancholic and post-situationist tradition as one of this website’s few blessings, artist Robert Montgomery’s latest piece – on a billboard just off Bethnal Green Road – is worth sharing.

Much of Montgomery’s work appears (probably illegally) on sites all over the East End of London. A pain for the brand and media owner which obviously can’t be endorsed – but also a powerful example of what’s special about outdoor.

The rain on your face in a blank springtime morning might nourish you. But, if you’re honest with yourself, Stella Artois cidre probably won’t.

Would those words work in a radio ad? In a piece of direct mail? Or on the telly? Maybe a little. But stick them on a billboard and they become something special – which is probably why (like any creative worth his salt) he’s picked the outdoor medium…

Have a good week,

PB

PS Got something interesting to share from the world of outdoor? Get in touch with me directly on iamposterboy27@gmail.com

http://www.outdoormediacentre.co.uk/

Follow OMC on twitter @OutdoorMC

Join OMC’s LinkedIn group

And see what planners have to say on OMC’s YouTube channel