Upside Down

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Ikea store openings are always a bit of an event (who doesn’t like to combine Swedish meatballs with storage solutions?) but with the firm currently enjoying a bit of an advertising renaissance, creatives pulled off something really special for the opening in French town Clermont-Ferrand… by building a flat on a climbing wall.

The wall is 9 meters high by 10 metres wide and fitted with steps and grips, allowing the public to navigate the range of beds, cabinets, tables, chairs, sofas and accessories. Pretty neat, although I wouldn’t fancy sleeping in that bed…

PB

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Got something interesting to share from the world of outdoor? Get in touch with me directly on iamposterboy27@gmail.com

The OMC Website is at http://www.outdoormediacentre.org.uk/

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Hungary for Great Outdoor?

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I was lucky enough to visit the beautiful city of Budapest a few weeks ago. It was my first time in town – and I loved the baths, the bars…and the outdoor murals and advertising. As ever, I grabbed a few snaps of the things that caught my eye..

This mural advertises the UNHCR… 

…while this mural celebrates the famous demolition of the England football team in the 1950s. Hungarian football fans, it seems, have very long memories.

Even Tesco get a look-in, courtesy of this slightly odd Tesco Rubik’s cube. The Rubik’s cube was, incidentally, invented by a Hungarian and is clearly something they are proud of…

  

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Got something interesting to share from the world of outdoor? Get in touch with me directly on iamposterboy27@gmail.com

The OMC Website is at http://www.outdoormediacentre.org.uk/

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Meta

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Posters about posters, on a blog about posters, by a man with poster in his name. 

Meta, right?

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Got something interesting to share from the world of outdoor? Get in touch with me directly on iamposterboy27@gmail.com

The OMC Website is at http://www.outdoormediacentre.org.uk/

Follow OMC on twitter @OutdoorMC

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And see what planners have to say on OMC’s YouTube

Quids in with Car Quids

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Nothing makes me happier than a reader emailing in – especially if they are working in a creative corner of the outdoor industry (and not trying to sell me herbal Cialis, asking if I’ll join a Russian modelling agency or informing that I’ve “won” £3million euros on the Dutch lottery!)

So I was delighted when the clever clogs at Car Quids got in touch with a headsup on their business – which puts advertising for big brands on your car, paying drivers up to £100 a month to carry the ads. Like all the best outdoor, the car owners and brands are carefully matched – so clients get their ads on the right cars, in the right place, doing the right sorts of mileage. The company is also planning to offer a lease deal for customers, with cars carrying branding available for far less than drivers would normally pay – so you can drive off in something flasher than your current Cortina, at a fraction of the cost. Needless to say, it’s got people talking.

But the big question is this: would you let someone put an ad on the side of your car? Take a look at the below, have a think, and if you are game then get in touch with these guys

PB

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Got something interesting to share from the world of outdoor? Get in touch with me directly on iamposterboy27@gmail.com

The OMC Website is at http://www.outdoormediacentre.org.uk/

Follow OMC on twitter @OutdoorMC

Join OMC’s LinkedIn group

And see what planners have to say on OMC’s YouTube

A Calmer Space?

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Do you guys use Uber? It’s the new taxi app that launched in London earlier this year (delivering the holy trinity of cheaper fares, nice cars and friendly drivers, along with the sort of market disruption and controversy that those zany tech startups just love). 

I *suspect* it’s gone and got Addison Lee quite frightened – and with Uber expanding rapidly into business, a full on minicab war is starting to heat up in London

So it’s interesting to see Addison Lee embarking on an outdoor campaign to appeal to the sort of urban, cash-rich and mobile customers that use taxis – and you certainly can’t fault their strategy…

 PB

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Got something interesting to share from the world of outdoor? Get in touch with me directly on iamposterboy27@gmail.com

The OMC Website is at http://www.outdoormediacentre.org.uk/

Follow OMC on twitter @OutdoorMC

Join OMC’s LinkedIn group

And see what planners have to say on OMC’s YouTube

Blink and you’ll miss it

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Some of the best outdoor ads succeed because they are aware of their surroundings – referencing their place in the built environment in a which that helps them to stand out from those anodyne, repetitive marketing messages that lazier brands and agencies (none of them read this, of course) sometimes seem to copy and paste from TV, to magazine, to 6-sheet.

This tube poster for Hive (a technology that links your central heating and your smartphone) is *very* self aware, making reference to the fact that hurried tube riders are, well, often in a hurry…with copy tailored for the time between trains. I loved it. This first shot (taken with the train arriving imminently) is the whole ad:

IMG_8806

 

This second one is taken as I realise the tube is nearly upon me… but I haven’t got a readable close up of the copy..

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By the time this third is taken, I am at one with the copy and grumbling at my camera phone “my train is practically here…”

 

IMG_8808

 

And then this (which is the central train to Hainault arriving, with a bit of the ad just visible through the window).

IMG_8809

I love it!

PB

Got something interesting to share from the world of outdoor? Get in touch with me directly on iamposterboy27@gmail.com

The OMC Website is at http://www.outdoormediacentre.org.uk/

Follow OMC on twitter @OutdoorMC

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AOL: Then and Now

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Do you remember AOL? The internet company were *the* hot brand way back in the 90s when 28.8k dialup modems arrived in rural Norfolk, and I first dived into the warm waters of the world wide web.

Back then, this is what the advertising of a global tech behemoth looked like. Cool, huh?

old aol

So I was interested to read that AOL has decided to use outdoor ads to underline its credentials (running from 6th October):

new AOL

Nothing like a poster to get you back in with the cool kids…

PB

Got something interesting to share from the world of outdoor? Get in touch with me directly on iamposterboy27@gmail.com

The OMC Website is at http://www.outdoormediacentre.org.uk/

Follow OMC on twitter @OutdoorMC

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And see what planners have to say on OMC’s YouTube

The Power of Three

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I wrote about how impressed I am with mobile phone network 3’s approach to outdoor advertising before. It’s witty, well-designed, aware of its audience, and a significant cut above the ads for EE and o2 (which leave me cold… but perhaps it’s just my age).

Following on from the “holiday spam” campaign, comes these cheeky ads, targeting the other networks directly with the sort of the tongue-in-cheek, post-everything, millennial tone of voice that this blog tries so desperately to replicate.

3 two 3

Impressive stuff.

PB

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Got something interesting to share from the world of outdoor? Get in touch with me directly on iamposterboy27@gmail.com

The OMC Website is at http://www.outdoormediacentre.org.uk/

Follow OMC on twitter @OutdoorMC

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Every Little Helps

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I was in Hackney Wick the other day (yes, I know it’s a cliche, but at least it’s not Clapham) when I saw the train trundling past…carrying some excellent (and effective) branding for Tesco.

I managed to grab a quick snap – assuming at first that it was a parody, rather than an official piece of advertising for Tesco. How wrong I was – apparently the firm have been running this livery on the outside of their trains since 2011. Very clever!

PB

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Got something interesting to share from the world of outdoor? Get in touch with me directly on iamposterboy27@gmail.com

The OMC Website is at http://www.outdoormediacentre.org.uk/

Follow OMC on twitter @OutdoorMC

Join OMC’s LinkedIn group

And see what planners have to say on OMC’s YouTube 

Nautica But Nice

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I’ve just come back from a very pleasant week in Croatia (great food, cold beer, scary weather than flits from burning sun to apocalyptic thunder) but as ever – and much to the chagrin of Mrs Poster Boy – I had half an eye on Europe’s ads (and only half an eye on my beachside reading).

One of the things I spotted on the beaches near Rovinje were small, outdoor changing rooms – designed for you to slip in and out of your Speedos without upsetting any small children, or people not used to the milk-white buttocks of this Englishman abroad.

I liked two things about this one. The first is that it’s a great idea, and one that you sense is only made possible with the revenue raised by outdoor advertising.

The second is the placement. Think sun, sea, and expensive watches, think nautical as well as Nautica, and you simply won’t beat this for a backdrop…

Cool huh?

PB

***************************************************************

Got something interesting to share from the world of outdoor? Get in touch with me directly on iamposterboy27@gmail.com

The OMC Website is at http://www.outdoormediacentre.org.uk/

Follow OMC on twitter @OutdoorMC

Join OMC’s LinkedIn group

And see what planners have to say on OMC’s YouTube