A Calmer Space?


Do you guys use Uber? It’s the new taxi app that launched in London earlier this year (delivering the holy trinity of cheaper fares, nice cars and friendly drivers, along with the sort of market disruption and controversy that those zany tech startups just love). 

I *suspect* it’s gone and got Addison Lee quite frightened – and with Uber expanding rapidly into business, a full on minicab war is starting to heat up in London

So it’s interesting to see Addison Lee embarking on an outdoor campaign to appeal to the sort of urban, cash-rich and mobile customers that use taxis – and you certainly can’t fault their strategy…



Got something interesting to share from the world of outdoor? Get in touch with me directly on iamposterboy27@gmail.com

The OMC Website is at http://www.outdoormediacentre.org.uk/

Follow OMC on twitter @OutdoorMC

Join OMC’s LinkedIn group

And see what planners have to say on OMC’s YouTube


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