The Power of Three


I wrote about how impressed I am with mobile phone network 3’s approach to outdoor advertising before. It’s witty, well-designed, aware of its audience, and a significant cut above the ads for EE and o2 (which leave me cold… but perhaps it’s just my age).

Following on from the “holiday spam” campaign, comes these cheeky ads, targeting the other networks directly with the sort of the tongue-in-cheek, post-everything, millennial tone of voice that this blog tries so desperately to replicate.

3 two 3

Impressive stuff.



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