Nautica But Nice


I’ve just come back from a very pleasant week in Croatia (great food, cold beer, scary weather than flits from burning sun to apocalyptic thunder) but as ever – and much to the chagrin of Mrs Poster Boy – I had half an eye on Europe’s ads (and only half an eye on my beachside reading).

One of the things I spotted on the beaches near Rovinje were small, outdoor changing rooms – designed for you to slip in and out of your Speedos without upsetting any small children, or people not used to the milk-white buttocks of this Englishman abroad.

I liked two things about this one. The first is that it’s a great idea, and one that you sense is only made possible with the revenue raised by outdoor advertising.

The second is the placement. Think sun, sea, and expensive watches, think nautical as well as Nautica, and you simply won’t beat this for a backdrop…

Cool huh?



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