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The Premiership has kicked off again, and with it the usual merry-go-round of legitimised adult name calling, commercially-exploited local rivalries, 12.30 kickoffs and £85 matchday tickets. For those bitter souls among us supporting teams in the Championship, English football’s top tier is an exotic, distant and much dreamed-of land, where real clubs, with real marketing budgets come out to play.

One of those, of course, is Manchester City, who taunted their Salford-based rivals at United in 2009 with a famous piece of tactical outdoor, after poaching United star Carlos Tevez.

Now, it’s not for me to say that United fans take themselves a tad seriously, but I seem to remember the fall out from this poster lasting for most of the season. So the red half of England’s greatest city will be pleased to have their own back this season, after Betfair and blowUP erected a piece of outdoor honouring new United boss Louis van Gaal.

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blowUP media’s 166 sq.m. poster site in Manchester’s Piccadilly Gardens created a social media sensation reaching 2.9m Twitter users within two hours of its appearance on Monday August 11. What’s more, it trended in sixth position on Twitter in the UK for five and a half hours – proof (as if you needed any more) that outdoor + creativity x social media = winners.
All the best,
PB

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Got something interesting to share from the world of outdoor? Get in touch with me directly on iamposterboy27@gmail.com

The OMC Website is at http://www.outdoormediacentre.org.uk/

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