Ads at The Laundry


London Fields is a corner of Hackney that’s many things to many people. In recent years, the area has become synonymous with the rise of the urban creative class – the much mocked, maligned (and envied, one suspects) group of moustachioed twenty and thirty somethings which we know as hipsters.

One big, visual metaphor for the changing of the area is the Laundry in E8 – which used to be, well, a gigantic commercial laundry, but is now a multi-story creative space, bar, restaurant and gig venue, which is partly backed by Radiohead’s Ed O’Brien. I was checking it out last week, and just across the road was a tarpaulin covered scaffolding, which had become the makeshift billboard for a nice piece of animation. It looked like it was an ad, and one that was being projected from Mentmore Studios, but I couldn’t really tell.

I managed to grab a few shots of it on my phone, but went back a few days later to see if it was there (everybody needs a hobby..) and it had disappeared.

So, internet, help me solve this riddle. Was this projection a great piece of outdoor advertising? Was it an artist’s video? Or had I just been hallucinating after too much Hackney Hopster?

Ping me an email to the usual address..

All the best,

Poster Boy


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