Paddy Perfect


Paddy Power – the undisputed kings of talkable, shareable and tactical outdoor ads – have hit the headlines again today, after hanging an England fan (who won some dough by betting on Italy) in a cage. 

Those of you who know their 18th century English history (and I trust, dear reader, that includes you) will know that these metal cells were known as gibbets, and were reserved for traitors, highwaymen and rogues. Others – and I’m showing my age here – will just remember them from the Kevin Costner mid 90s mullet ‘n’ arrows fest that was Robin Hood: Prince of Thieves, where they made a grisly appearance in Hollywood’s imagined Nottingham. To remind you how great that film was, here’s a picture of Kevin Costner and a sad looking horse:

Beautiful. Oh, and here’s the ad. I’m not sure which one produces a bigger emotional response.

This impressively quick turnaround from M2M, Talon, Clear Channel’s Create and Crispin Porter and Bogusky has upped the stakes for the next couple of World Cup group games. Herewith, any England fans betting on Costa Rica can be expected to shot into space, while punters taking a gamble on Uruguay should probably be burnt at the stake. 

At the time of writing, none of the agencies listed above had offered me any money for these ideas – but there’s still time, lads (email address is below).

Have a good week,



Got something interesting to share from the world of outdoor? Get in touch with me directly on

The OMC Website is at

Follow OMC on twitter @OutdoorMC

Join OMC’s LinkedIn group

And see what planners have to say on OMC’s YouTube


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s