Take a Break


As the UK swelters in the oppressive* heatwave that’s baking our cold little island, I’ve gone into full holiday mode. Plimsolls have been ordered; a strict beach body regime concocted from old bits of pseudo-science which I found down the back of the internet; and flights to Ibiza (I know I’m too old, but who cares) have been booked for early July. 

So, to get you (and by you, I mean me) in the summer holiday spirit, here is the best outdoor ad that involves, sunshine, beaches and public health messages on the whole internet. Thanks to sun lover Katherine Ashmore for the headsup.

Bon Voyage..


* OK, it’s 22c – but grant me a smidgeon of artistic licence. And stop laughing at the back, Southern Europe.


Got something interesting to share from the world of outdoor? Get in touch with me directly on iamposterboy27@gmail.com

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