Mr Porter Hits The City


Mr Porter – the ASOS of global capitalism’s sharply dressed overlords – sells the sort of suits that only Kanye West, Benedict Cumberbach and Bill Wilson can carry off (and afford).

So when I heard that the brand was planning a push in London, I wasn’t suprised to hear that they had shunned my local tube station, in favour of the grander backdrop of Canary Wharf.

The takeover of that stationwill run until 15 June, and sees the brand’s black and white creative cover over 70 screens and posters, as well as ticket gateways and escalator fins.

Mr Porter is also to launch geo-targeted search and online display advertising in the Square Mile and Canary Wharf area, and will distribute 20,000 copies of bi-monthly newspaper The Mr Porter Post to key businessmen in the area. It is also working with financial newspaper City AM on a cover wrap and ongoing editorial package… so if you are young, upwardly mobile and haven’t had all of your financial assets nationalised because an ongoing credit crisis, you know where to go for some new slacks.

Check out that ads below:

This photo via one of the best marketing strategists on Twitter – @SweenageKicks. Check ‘im out

Happy shopping,

Poster Boy


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