A Queen Elizabeth II Olympic Perk

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Ah, the the Olympics – such happy times to be a young thing in London. Mo Farah’s golds! Danny Boyle’s truimphant opening ceremony! Boris Johnson getting stuck on a zipwire! And absolutely tonnes of outdoor advertising, all over Stratford! They were heady days…but unless you live in the east of the capital, you’ve probably not given much thought to what’s happened to the Olympic park in the last two years (unless you are a West Ham fan, of course).

But while the rest of us have been busy getting on with our day jobs, the Olympic park has been converted from world-beating sports complex into London’s biggest new public space….and has been renamed the Queen Elizabeth Olympic Park, after  the nation’s favourite grandmother.

I took a trip around there when it opened a few weeks ago, and although it feels a little sparse at the moment, there are some lovely bits of outdoor art to be found:

Are you spotting the Olympic theme?

And nestled among the art, shiny stadiums and slightly confused looking tourists is also some interesting outdoor advertising, designed by local artists to promote local businesses.

I snapped this explanatory board, which gives you a sense of the thinking behind some of the ads:

 

It’s a neat idea, that’s very much in keeping with a part of London that attracted artists and independent spirits long before it attracted Seb Coe, and David Beckham’s speedboat. 

Here are some of the executions for some top east end businesses:

 

I love it!

Poster Boy

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Got something interesting to share from the world of outdoor? Get in touch with me directly on iamposterboy27@gmail.com

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