Salient Advice


This week’s tube strike in London has seen cyclists taking to the streets in huge numbers. In my part of town, that means scores more bikes on the lethal Mile End Road, which has seen several tragic accidents in 2014.

TFL, which has strategic oversight of London’s transport systems, has booked some outdoor advertising to try and change cyclists’ behaviour. As I toddled eastwards after work this week, I was struck by the placement (at some dangerous traffic lights which cyclists often skip through) and simplicity of the mesage.

You’ll see from the picture I was safely behind the red light…which is where I’ll be trying to stay in future after seeing this billboard.




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