Make Love, Not War


Lynx, the Unilever owned deodorant brand aimed – it seems – at pungent young men all over the world, has a long tradition of inspiring provocative, creative and occasionally just questionable advertising. The brand (aimed, as it is, at a youth market) has never been afraid to throw traditional and digital outdoor into its media mix (and quite right too, we think).

So I was interested to see the new Lynx campaign which celebrates the 20th anniversary of the brand, and launches a new fragrance – called Peace – which somehow manages to smell both different, and also like every teenage locker room you’ve ever been in to.

The campaign partners with charity Peace One Day, and features some natty outdoor, sent in by a loyal reader.


 It’s neat enough – but I wonder if the teenage targets will like the smell of it?






Got something interesting to share from the world of outdoor? Get in touch with me directly on …

The OMC Website is at

Follow OMC on twitter @OutdoorMC

Join OMC’s LinkedIn group

And see what planners have to say on OMC’s YouTube channel


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s