Run Rabbit…


I don’t know about you, but when I think of New Zealand (and start to leaf through my trusty book of cliches on national identity) I can’t help but summon up images of glaciers, Hobbits and sheep.

One thing I don’t often picture – and maybe it’s just because the internet has killed my imagination – is a roadside billboard, made entirely from dead bunnies, advertising a rabbit-flavoured pizza.

But that’s exactly what the Hell Pizza Company has created, just in time for Easter (and to the universal opprobrium of New Zealand’s animal welfare lobby). Take a look below:


The company claim that all of the rabbit skins are from carcasses that would’ve been thrown away otherwise (love them in life, love them in death, right?) but even with that slightly tenuous proviso in place, I can’t imagine this ever catching on in the animal-loving UK…

Have a good one,



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