I was out and about in Greenwich on Saturday night, for an evening of entertainment in what used to be Peter Mandelson’s Millennium Dome…and is now the O2 arena.
Nestled at the heart of the chain shops, the less than successful night clubs and the temperamental jubilee line connections is 20,000 person arena, also sponsored by the mobile phone giant o2.
One thing the arena does have is space – which makes for some pretty ads. My favourite one was this, which offers a glimpse inside the arena, through a “hole” that’s been torn in the paper:
It looks even cooler upfront…and with the sounds of Saturday night’s live act (Gary Barlow) audible even above the sound of Britain’s biggest Nandos, I was almost fooled for a second:
Rock on, Greenwich…
*** UPDATE ***
Emma Baker-Smith wrote in with a few more details on how the hole in the wall was made. The company she works for, Cestrian, fabricated and supplied the 3D “rubble hole”. Within the rubble hole structure they included a 3D internal stage, lighting and print effect. Printed vinyl was cut to shape to portray ‘cracks’ in the wall and additional elements of the creative were formed from white vinyl lettering.
All pretty clever stuff – read the full case study on how it was made here. Thanks Emma!
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