“Scandimania” has well and truly bitten Britain in the last few months. Whether it’s the intrigue of smash-hit TV thrillers like Borgen or the Bridge, the spike in interest in Scandinavian cooking and cuisine, or the fact that everyone under thirty in London seems to be dressing like a Viking these days,  fascination with our friends in the North has never been higher.

So I was interested to see this fantastic piece of outdoor from sunny Sweden last week, featuring pretty people, nice hair and some really cool interaction between the ad and the real world.

This ad for hair-care products was designed recognise when trains entered the station—and then showed our subject’s hair being tousled, as though windswept by the train. Really clever.

As Ad Week report, Ad agency Akestam Holst and production company Stopp produced the ad for Apotek Hjärtat’s Apolosophy products. Stopp in Stockholm says the ad was scheduled to be just a one-day stunt. But Clear Channel loved it so much that they kept it live for five more days “as a way for them to show the opportunities their screens can offer.”

Who can blame them?



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