In Emergency, Break Glass


A pal wrote in this week with a tip on another *brilliant* piece of witty marketing from Paddy Power… who are gaining a name for themselves as one of the most mischievous brands in the country.

My heart, like yours, dear readers, is bleeding for Manchester United, as they swap twenty years of Premiership dominance for a mediocre, mid-table mess. (As an Ipswich fan, it’s a feeling I’ve been living with my whole life). What’s been endlessly amusing to watch is the way in which their supporters have taken time out from their busy stockbroker belt lives in the home counties to moan at every given opportunity about life in a post-Ferguson world.

But now, thanks to Paddy Power, fans of Salford’s biggest football club simply break the glass, give poor old David Moyes the boot, and reinstall Sir Alex back into the United dugout. Cheers, Paddy !

Chelseas-win-over-United-brings-Alex-Ferguson-back-to-Old-Trafford-3041128 fergie


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