McDonald’s didn’t become one of the world’s most famous and popular brands just by selling delicious burgers. They did it – like anyone would – by spending serious money on brilliant creative ideas… and producing lots and lots of cheeky media.

The two examples below both show what happens when you mix some enthusiasm for irreverent marketing, with a budget larger than God’s own piggy bank. Pretty cool.

mcd mcd2

But the excellent Ad Pitch Blog alerted me to a really canny tactic that Maccas have been using in Spain. Fed up with neighbouring restaurants stealing their free wifi, Ronald and Co decided to turn the tables…and start stealing their customers. It’s the first time I’ve seen wifi codes used for marketing in this way before, and it’s really clever. Check out the video below to see how they did it!

Poster Boy

PS Hat tip to the fantastic Daily Inspiration blog for the McDonald’s outdoor ads. Add them to your favourites now!


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