I wrote about the excellent BA outdoor ad, “Look Up”, a week or two back.

It’s definitely one of the most eye-catching and creative uses of digital outdoor that I’ve ever seen…and the YouTube video has clocked up a million views (so it’s doing pretty nicely online, as well).

So a spoof of some sort was probably inevitable…and Domino’s pizza have come up with a nice riff on BA’s idea. As you can see in the video below, the Domino’s take on the ad features a lad, Simon, pointing down at a pizza delivery guy, with the hashtag #lookdown.

A press release from the company says the billboard bears a different message every time a delivery person passes by…

Have a great week,

Poster Boy


Got something interesting to share from the world of outdoor? Get in touch with me directly on iamposterboy27@gmail.com …

The OMC Website is at http://www.outdoormediacentre.org.uk/

Follow OMC on twitter @OutdoorMC

Join OMC’s LinkedIn group

And see what planners have to say on OMC’s YouTube channel


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s