Soar Outdoor


Our friends at Mashable have got the scoop  on an amazing set of digital billboard ads for British Airways.

The billboards will ‘interact’ with aircraft flying overhead. Developed by Ogilvy 12th Floor, they use custom built surveillance technology which tracks the aircraft and interrupts the digital display just as it passes over the site, revealing the image of a child pointing at the plane overhead accompanied by its flight number and destination it’s arriving from.

It’s all tied together by the #lookup proposition (geddit?) encouraging anyone who sees the ad to look up flights on the BA website. Check it out below – it’s really amazing:

The ads will also come ready programmed with some BA messages such as ‘Fly the new A380 to Los Angeles.’, or details such as the lowest fare available or the temperature at the destination. Simply stunning… and enough to get me searching wistfully for the next Christmas flight to Barbados…

Have a good week,

Poster Boy


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