Sony – and especially their Playstation brand – have been responsible for some iconic advertising in their time. But this week’s re-branding of the OXO tower in London (itself an iconic brand and building) has caught the imagination of the UK media…. just in time for christmas.

For those of you who aren’t familiar with OXO tower, here’s how it looks normally:




And here’s the tower this week, modified with the symbols of the Playstation’s controller:


It’s another superb example of how witty or innovative outdoor can capture the imagination in a way that other channels can’t match. The scale of the building is matched only by the smartness of the idea. I love it!

Have a great weekend,

Poster Boy


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