Advertising Association Head Outdoors


The Advertising Association is THE voice of the UK ad industry, representing the agencies, media owners and brands that make up Britain’s marketing ecosystem.

And as such, they are fastidious about never favouring one agency, brand or media owner above any other. Ever. Not even once.

So modesty and good form permit me saying *anything* about the fact that the AA decided to launch its first ever advertising campaign – in support of their Advertising Pays report – with some top quality outdoor work.

Not a TV spot. Not some direct mail. And not even an experiential stand in a Putney shopping centre, manned by the irrepressible Sue Eustace. Which is a shame – because there’s something in that last idea…

Check out the work, created by TBWA, below:


Poster Boy


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