Advertising Association Head Outdoors

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The Advertising Association is THE voice of the UK ad industry, representing the agencies, media owners and brands that make up Britain’s marketing ecosystem.

And as such, they are fastidious about never favouring one agency, brand or media owner above any other. Ever. Not even once.

So modesty and good form permit me saying *anything* about the fact that the AA decided to launch its first ever advertising campaign – in support of their Advertising Pays report – with some top quality outdoor work.

Not a TV spot. Not some direct mail. And not even an experiential stand in a Putney shopping centre, manned by the irrepressible Sue Eustace. Which is a shame – because there’s something in that last idea…

Check out the work, created by TBWA, below:

Ad copy BYex-P6CAAAK1S7 BYTg1MqCMAECi-i BYTpHlNCEAANKZi

Poster Boy

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Got something interesting to share from the world of outdoor? Get in touch with me directly on iamposterboy27@gmail.com …

The OMC Website is at http://www.outdoormediacentre.org.uk/

Follow OMC on twitter @OutdoorMC

Join OMC’s LinkedIn group

And see what planners have to say on OMC’s YouTube channel

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