Microsoft’s Xbox is easily the coolest thing about the ailing US giant – and has an enviable reputation for superb advertising and PR.

So I wasn’t surprised to see a nice stunt from them in a warehouse near Liverpool Street the other week. It was part of the Xbox One tour promotion, which gives eager gamers the chance to play with Microsoft’s newest iteration of the smash hit console.

Check out the lighting – in Xbox green – which made the whole building look like an ad for the console. And up in the corner? A very pertinent billboard ad….

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