Shredded Neat


Spending my time, as I do, on the mucky streets of the east London urban jungle, it is sometimes difficult to remember the sunlit uplands of my youth.

Those sepia coloured days were largely spent frolicking in meadows (and by “frolicking” I mean “drinking cider with my friends and firing air rifles”), so I needed no excuse to raid the OMC archives for this brilliant piece of field-based media.

20131028-090452 pm.jpg

Produced by those clever sorts at Curb Media this epic ad for Shredded Wheat has it all: epic scale, a brilliantly simple creative idea, superb execution and all mown into the product’s sole ingredient.


Poster Boy


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