Ol’ Booze Eyes


After last week’s ad for Irish True caught my eye, I received an email from a loyal reader who had spotted another whiskey advert that used black and white photography, deceased cultural icons and a bit of faded glamour to sell booze.

Jack Daniels produce some of the most consistent and instantly recognisable outdoor ads that are, well, out there, but for this variation on the classic whiskey they’ve produced a variation on their classic ads. The typeface looks different, the copy feels less “folksy” and they are using a celebrity endorsement (albeit, a dead one).

It’s a brave new world, even if the photo they’ve picked of Frank Sinatra seems to have been taken after a particularly satisfying piece of parallel parking…


Let me know your thoughts,

Poster Boy


Got something interesting to share from the world of outdoor? Get in touch with me directly on iamposterboy27@gmail.com …

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