Artpop? Only outdoor


Q. If you are the most famous musician on the planet, launching the most anticipated album of your career, and want to create a cacophony of fan suspense, social media chatter and acres of newsprint, what’s the best way to reveal your new album’s artwork?

A. Simple – just display the Jeff Koons-sculpted album cover via Clear Channel billboards across the world, streaming the whole thing on your official website! Today, minute by minute, new pieces from the new Lady GaGa album cover were shown everywhere from Barcelona to Belgium in a massive, coordinated outdoor campaign.


After all, if you’re a global celebrity you’d want an advertising medium with a bit of star-dust, right?

Have a great week,

Poster Boy


Got something interesting to share from the world of outdoor? Get in touch with me directly on …

The OMC Website is at

Follow OMC on twitter @OutdoorMC

Join OMC’s LinkedIn group

And see what planners have to say on OMC’s YouTube channel


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s