Twitter + books + outdoor = awesome

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There are few things that rival outdoor advertising for my affection – but trains, the chance to show off how much I know about overly earnest modern American literature, overly earnest modern American literature itself, and boasters’ paradise Twitter might just give it a run for its money.

So it will come as no surprise to learn I was rendered insensible by JCDecaux’s excellent outdoor innovation, @railbookclub, which brings together new releases and book reviews to bored and listless commuters.

If you want to pop round sometime for a glass of red wine, a chat about Don Delillo's White Noise, and a cuddle, please just drop me an emaikl

If you want to pop round sometime for a glass of red wine, a chat about Don Delillo’s White Noise, and a cuddle, please just drop me an email

@railbookclub invites readers to tweet their views on anything literary, and then distributes a selection of the best tweets across Decaux’s network of digital billboards. Their “Connected Commuter” research shows that that 81% of commuters read every week, and of those 38% use an e-reader.

We also know that the rail audience is highly connected and able to access social media on the move (what else will you be doing on the 17.54 to Nuneaton?) It’s a brilliantly simple idea and I can see it being a huge success..

Poster Boy

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Got something interesting to share from the world of outdoor? Get in touch with me directly on iamposterboy27@gmail.com …

The OMC Website is at http://www.outdoormediacentre.org.uk/

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